Like every year in mid-January, it's the big winter sales marathon.
Even if this period hides its share of excesses - here to (re)discover Geoffrey's file on this subject - it can also do good for our style and our bank account.
If you're not much of a crowd type, you panic at the mere idea of waiting more than thirty minutes at the checkout or you lack self-control, considering online sales could be a whole solution. found. Not to mention all the other benefits of shopping on the Internet .
“You still need to know where to go”, you will tell me! A quick overview of the different addresses...
The great classics
The following selection is made up of ready-to-wear distribution behemoths.
On the other hand, given the profusion of items offered, these are e-shops which require a relatively long research time.
Asos
I can already see you rolling your eyes!
If the quality is not necessarily there, Asos remains a general site where you will find absolutely everything, in all styles and above all for prices that are often unbeatable. A pink shirt with green polka dots? Yes, they will probably have it in stock.
All joking aside, this can be an opportunity to stock up on accessories or try out an original piece without wanting to spend too much money on it.
Ideal for finding a hat, for example.
Yoox
A true king of the outlet, Yoox has sales all year round. There are constant promotions on a large set of pieces.
This online clothing distribution giant
There is clearly no shortage of reductions...
During sales, items go very quickly and your size disappears quickly . Have fun searching, you might come across some rare gems.
End Clothing
English multi-brand, End Clothing brings together a very wide range of French and international brands. Puma rubs shoulders with Balmain and Alexander McQueen : it is this multiplicity that makes the site interesting.
From the start of the sales, we find items at -50%.
Mr. Porter
A very wide and often premium range of labels, from Officine Générale and Acne .
Luxury ready-to-wear supermarket , Mr.Porter can be a good address during sales. You can find the “basics” of large houses there, for rather attractive prices but still a little expensive.
You can also take a look at its rival Matches Fashion .
“Specialized” e-shops
Many e-shops have chosen to distribute pieces according to a stylistic bias or a very specific price range. Workwear inspiration, denim specialists or designer and luxury selection, here are some examples.
Royal Cheese
On the website of the eponymous Parisian chain of stores, Royal Cheese focuses more on a workwear-inspired wardrobe. There are great brands there — especially in shoes — like Red Wing , Grenson , Clarks and Church's .
The workwear inspiration is pretty clear!
During the sales certain pieces are sold up to -70%.
Alright
In addition to its own brand, the Très Bien e-shop is aimed at a rather hip clientele, who seeks to dress according to the latest trends.
The cutting-edge labels of fashionable designers (therefore relatively expensive) are legion: JW Anderson , Homme Plissé Issey Miyake , Gosha Rubchinskiy, Jil Sander or Comme des Garçons . Their -50% reductions can be worth it on a few items, always paying attention to the quality of the products purchased.
It also distributes numerous capsule collections or certain interesting collabs , earning it the favor of streetwear and sneaker lovers.
Cultizm
Cultizm is an excellent address for fans of workwear or streetwear style, with well-established Japanese and American labels.
It also has a selection of sneakers ranging from classic Nike or Adidas models to more discreet collaborations.
There are some interesting deals with pieces on sale at -30 or -40%.
Tate + Yoko
Tate + Yoko is an e-shop dedicated to high-end jeans
Attention denim lovers , Japanese in particular! The site delivers brands including Naked and Famous
You can get good deals there during the sales, thanks to the -60% on offer. For example, Naked and Famous jeans at $58.
Frans Boone Store
Dutch e-shop, Frans Boone Store distributes brands with a workwear or "heritage" spirit.
Representing labels with established know-how , you will find for example Engineered Garments or Zanone.
Farfetch
Distributor of major designer and luxury brands, Farfetch is the high-end e-shop par excellence : Yohji Yamamoto , Visvim , Coach , Iro , but also emerging labels.
It also has a "vintage" store where it will be possible to "hunt" online for some pieces from major brands dating from the 60s, 70s or 80s.
If the price positioning is, in fact, very high, we can still hope to find a few pieces that may be worth it during the sales (up to -60%).
However, you will have to be ready to put your hand in your wallet.
More confidential platforms
We move on to more recent or “human-sized” e-shops. Their selections, always fair, allow you to precisely target a few specific pieces during your purchases. We therefore favor quality over quantity.
Mall
Far from being a large clothing supermarket, Center Commercial an e-shop turned boutique near the Canal-Saint-Martin in Paris
Although quite well known today, it is rather its selection which is intended to be quite confidential and above all ethical. There are few but relevant references from brands like Monitaly , A Kind of Guise or AMI .
The start of the sales is marked by the classic -30%.
Beige Dresser
We no longer present Beige Habilleur, a gem for lovers of elegance. The pricing policy is honest, where few addresses concentrate so many brands in the same place: Private White VC , Valstar , Mackintosh or Arpenteur ...
Ideal for finding some quality tailoring pieces (with the prices that go with them).
Well Dressed (BBH)
A new addition to the great horizon of men's fashion, Bien Bien Habillés (BBH for short) is an e-shop dedicated to "responsible men's fashion"
Their credo: offer brands far from the usual standards of major brands, and promote ethical labels with a responsible approach (both environmentally and socially).
There you can find less common brands like Uniforms for Dedicated , La Paz , Mosca or Norwegian Rain . For sales, the first reductions start at -30%.
NoManWalksAlone
NoManWalksAlone is an e-shop focused on “heritage” brands. Style-wise, we're classic, rather high-end.
Can be considered an equivalent of Beige Habilleur, it distributes quite eclectic labels. We create a workwear or tailoring- inspired wardrobe.
Graduate Store
Web version of the Bordeaux multi-brand of the same name, Graduate Store offers a wide range of young designers, some very trendy at the moment.
If the brands are not necessarily all worth it outside of the sales period, the prices displayed at -40 or -50% are worth it. There are Stussy , Neighborhood , APC , Drapeau Noir and others.
The final word...
The sales period is conducive to online shopping: you will almost always benefit from the same discounts as in store, with a wider choice, without leaving your sofa.
The e-shops that I have presented to you require – almost – all paid delivery systems
The rule always remains the same as during the rest of the year: make thoughtful purchases and not give in to our impulses, despite the prices charged.
