Measurement Workshop Test: a suit for Pitti?

Test d’Atelier Mesure : un costume pour le Pitti ?
IMPORTANT - All test choices made by the BonneGueule editorial staff are left to their discretion. They do not bode well for a possible collaboration of the brand tested with the BonneGueule brand.
The parts are either purchased or made available free of charge by the brand, which in this case does not in any way affect the judgment we make on them. This independence is really very important to us, like a totem.
And who can imagine influencing Nicolò, David or Jordan?
Christophe, editor-in-chief.

Here are our other tests:

We have promised you for a long time to test Atelier Mesure. So, here is finally the article!

Without further ado, I'll pass the word on to Benoît so that he can tell you a little about who the people behind Atelier Mesure are, and under what conditions this test was carried out.
And I'll see you right after to get to the heart of the matter.

Nicolò

The Masson brothers and BonneGueule (by Benoît)

We have known Gilles for almost seven years, whose career we greatly appreciate. He actually had one of the most famous costume boutiques in Paris, in Saint-Germain-des-Prés, for 20 years, until 2005.

As for François-Xavier, he is a veteran of Degand , this world-renowned Brussels costume boutique.

These are two people that we have known for a while, we meet regularly to discuss entrepreneurship topics. , but to guarantee you objectivity on this test, it was Nicolò who took care of it, him and his legendary demands.

Concerning myself, I had two suits made at his house

I am very satisfied with it, and some were able to see the two jackets in two Parlons Clothes .

I also tested the custom-made jeans and there too, everything was perfect. I then tried on a tailored shirt, but I found it a little loose in the back. Nothing too dramatic because it quickly became one of my must-have shirts in summer, due to its very airy weave.

Gilles is on the right, and François-Xavier on the left!

Last important point: given that Gilles and François-Xavier are forces of nature, they provide very good advice on very massive body types. They know their production tool perfectly and know how to play measures to get a perfect fall if you are strong.

If you complain about not being able to fit into ready-to-wear suits and that it gets stuck at the thighs or arms, then go to Atelier Mesure with your eyes closed.

In this regard, among all my friends that I was able to send him, I remember Anthony, a handsome boy weighing 100 kg who needed a suit for his wedding. As usual, I opted for the Loro Piana wool, linen and silk fabric that I love so much. And really, the costume was magnificent, it perfectly highlighted her body shape.

Benoît at a wedding, in his Atelier-Mesure summer suit. A very nice natural shoulder fit, fitted but not tight! - Nicolò

Afterwards, it remains half measures, and not big measures. So if you want to have a very particular shoulder, have fun with the height of the buttons, want a lapel with a very precise dimension, etc., it could be complicated.

I assure you, this is also the case with any competing half-measure offer in this price range. Indeed, if you want total customization, you will have to turn to real bespoke, but the prices are completely skyrocketing.

So, it was important to present to you the links between the Masson brothers and BonneGueule. In the interest of total objectivity, here are the other half-measure offers that caught my eye: Les Francs-Tireurs , Ardentes Clipei and of course, L'Officine Paris !

Choice, choice, choice... (by Nicolò)

Thank you Benoît for this intro!

We're going to talk about the brand's offering.

This is surely the most differentiating point of Atelier Mesure, but also what makes the brand a little difficult to define: the very wide range of products, as Benoît says.

In terms of half-measures, they really have something to suit all budgets. To talk about the suit, you still have 10 different construction grades , in order to adapt to different means and requirements.

It's up to you, therefore, to propose a budget for your suit, and the brand is betting on finding, among its offering, the suit that will be best suited to you.

style costume workshop measurement nicolo

That's my face when I'm happy with my new costume.

Fabric ranges

Entry level

Category “AA”: the very first Atelier Mesure prizes. These are Italian fabrics of honest but not superlative quality, with a basic style, offered on a limited choice, which the brand manages to offer quite inexpensively in particular thanks to purchasing volumes (hence the more restricted choice).

We are talking, for example, about entry-level products from Marzotto, Oliviera or Reda.

You will have smooth and classic 100% wool, in black, navy blue and possibly gray. The goal is obviously to be able to speak to smaller budgets for which this costume will above all be a functional purchase, and where you must go for the most effective for the least expensive possible.

Category “A” : second prices, always at the entry level. These are fabrics from the same suppliers, but the offer is a little more extensive and refined. We're sticking with simple fabrics, but you might find a slightly prettier wool, or a little stripe, a discreet check, a "caviar" weave... You'll also find "activewear" type fabrics, like wools with a little stretch, which have the particularity of not creasing. Practical for those who work in suits on a daily basis.

Grade A fabrics are basic (although I have seen a few exceptions), but of more than sufficient quality if your only need is a simple everyday office suit.

Midrange

• Category BB and B: we enter the mid-range with Vitale Barberis Canonico fabrics ("VBC" for short) mainly. You start to have some slightly creative fabrics, the hand is beautiful, the quality begins to be felt... This is where you will find super 120's and super 130's fabrics!

Grade BB fabrics offer a little more variety in colors and textures, as well as higher fiber fineness.

Top of the line

• Category C: top of the range! This is where some more original fabrics are offered, as well as very high quality classics, in super 150's. There you will find the top of the range from VBC, as well as a little Loro Piana.

In grade C, in addition to the gain in quality, we begin to have more creative fabrics.

• Category D: the most high-end at Atelier Mesure! Loro Piana from the higher ranges (the "Tasmanian super 150's" range), creative fabrics, and even Ferla fabrics which we talked to you about in detail here . Typically where you find something to make you say “Wow!” quite simply.

And finally, category D. Excellent fabrics, and often very original.

Also note that those of you who have a very substantial budget can even request “made to order” fabrics, directly from suppliers, which are not in the Atelier Mesure collection. And at that moment, price-wise... "sky is the limit" as they say.

If you're curious, ask François-Xavier to tell you about the time they made two vicuna costumes for a very wealthy client... He will be delighted to tell you the story.

Suit Construction Grades

This is probably what makes Atelier Mesure able to serve a wide clientele, from the student preparing for an end-of-school oral exam to the wealthy businessman. Because, even if your budget is limited and you have a crush on a beautiful, more expensive fabric, the possibility of choosing a more modest construction allows you to keep the price contained.

Atelier Mesure has two workshops: one in China and one in Italy. According to the founder, the difference in quality between the two remains very subtle, especially on so-called “machine” manufacturing.

Here are the prices for a two-piece suit.

The Atelier Mesure price list! A little clarification on the terms: "semi-traditional" is what I prefer to call an "improved iron-on", and "traditional semi-canvassed" is a semi-canvassed.

“Machine made” offer

The classic half-measure, with seams and interlining (when there is any) stitched using a machine called “Strobel”.

To be honest with you I would say that a simple, good quality iron-on will satisfy the requirements of 80% of men... But not perhaps not the majority of you, readers, who are probably more demanding on the fit and the quality, as insiders. Unless you are looking to get the lowest possible price, choose at least a semi-canvassed one. Especially since the Atelier-Mesure heat-sealed range can only be made on premium fabrics.

Moreover, when I asked Gilles Masson why he imposed this restriction, he gave me a frank, sensible answer, which I expected: "Because it wouldn't be worth it."

And it's true that putting very high-end fabrics on heat-sealed material, well... It's a waste. It would be a bit like going to buy the body of a nice car and sticking a cheap car engine on it.

Do you want a clear example of what changes between hand manufacturing and machine manufacturing? Here, "AMF" machine stitching on the shoulders, which aims to imitate the rendering of a handmade detail.

“Handmade” offer

...And here, the "real" hand-stitched version. Yes, for the finishes, it is above all a matter of purism and love of detail, more than a functional question.

For the most purists! Manual manufacturing

On this part of the offer, the difference between the two workshops will already be more remarkable for the most purists: the Chinese workshop carries out 70% of the operations by hand (sleeves, collar and shoulders), while the Italian workshop does practically the entire jacket by hand. Obviously, when the jacket is canvased, the interlining is hand-stitched in both cases.

The interest of handmade? Beyond the "extra soul" which will delight lovers, of this idea of ​​tradition and craftsmanship carried out by the hand of man, there is also a small technical advantage: the stitching made by hand is endowed with a certain extensibility that the machine stitch, more tight and closed, does not have.

On the scale of a single seam, it wouldn't make any difference, but on an entire jacket, the little millimeters of stretch add up... And you'll still feel a little freer to move than in a jacket canvased and machine sewn. And even more so if you compare it to a heat-sealed jacket.

Small technical reminder on the different constructions

There's no question of leaving out those of you who don't know what it's about. And for the others, here's something to refresh your memory if necessary.

The heat-sealed construction: it is based above all on an iron-on adhesive, which joins the two sides of the jacket together. It is the most economical solution in production, but also the one which gives the poorest drape and the shortest lifespan: in the very long term and with repeated pressing, blisters can appear, there are more creases , and movements are more restricted. We also add a "plastron" which gives hold (which should not be confused with interlining). Among brands with serious work, including Atelier Mesure, an “improved heat-sealed” version is often offered, with a part of the interlining floating on the bib, but not on the cuffs.

The semi-canvassed: the bib as well as the lapels are also equipped with a tailored horsehair canvas. It gives a more beautiful drape and prevents the lapels and bib from blistering over time. It takes longer to make because the REAL semi-canvassed (sometimes called "semi-traditional" to distinguish it from an "improved heat-sealed) goes from the bib to the lapels, to which the interlining must also be sewn to the material of the jacket. As for the bottom of the jacket, it is heat-sealed. It is more time-consuming and expensive than the previous construction.

Fully canvased: the horsehair interlining extends over the entire front of the jacket, all the way to the bottom. There is no iron-on. It is the most high-end, the one which gives the best drape, but it is also much more expensive to produce. In its very high-end versions (often in small or large sizes), it can even be made "by hand", that is to say the interfacing is stitched with a thread and a needle. Flexibility and drape are further improved.

The “unstructured” construction: the only one not shown in the diagram above. Here, no interfacing or iron-on, with the exception of a very thin layer on the top of the shoulders to prevent the jacket from really having any hold. All the drape rests on the fabric rather than what is inside... Which makes a demanding choice of fabric all the more necessary.

That's not all...

... Because it's not just costumes. When I tell you that the offer is plethoric, I weigh my words, because there is also a whole offer of half-measures complementary to the suit. Here are some examples:

• Wool coats and peacoats: count on a price similar to that of a suit. Fabrics range from the more standard 100% wool to the very luxurious 100% cashmere.

Custom-made double-breasted camel cashmere coat Loro Piana

The kind of very sartorial coats that you can have made at Atelier Mesure. Here in a Loro Piana cashmere fabric.

• Shirts: which range from €120 for the most basic to €320 for an almost entirely handmade version. There are even tailor-made polo shirts (I would never have thought of that)

• Ties: some textured fabrics and others more classic, offered in three standard lengths, in 3 or 7 ply versions, lined or not. There are also knitted versions.

• Trench coats made from water-repellent fabrics.

Trench coats, shirts, and even jeans... It would take too long to detail the brand's entire offering, but know that it exists, and that we have also tried a good part of it. And it is reliable.

• Saharans. There is even a reversible model which is on display in store.

• Jeans, including Japanese selvedge canvas from Kuroki, a Japanese weaver that we like.

• Chinos (and even cargo pants) in cotton fabrics, Italian (Loro Piana) or English (Brisbane Moss), stretch or not.

Anyway... Quite a list, and I may have even forgotten some. The idea is not to present everything in detail here, but to let you know that if you particularly need something tailor-made in your wardrobe, even if it is not a costume, you should not hesitate to make a phone call or make an appointment. There is a good chance that Atelier Mesure has a solution to offer you.

A word about Chinese manufacturing

I want to say a few words about it because it is a divisive subject.

On the one hand, all textile professionals will tell you that nowadays, the image we have of Chinese manufacturing is erroneous: of course, it is a solution which aims to lower manufacturing costs.

But certain workshops, including that of Atelier Mesure, are capable of producing impressive quality. The working conditions are good, deadlines are met and optimal (which is a strong argument for the brand which must produce in half measures), and the finishes sometimes have nothing to be ashamed of compared to countries with a ancestral know-how on costume.

You only have to see this video from Suitsupply , filmed in their factories to understand why.

On the other hand, many amateurs will tell you that apart from the differences in quality which persist, they want to support a European economy, and to help know-how to survive in their country of origin. And will also argue that despite the impeccable appearance of the workshops, and undeniable progress over the last two decades, human rights in China, and the working conditions of workers (notably leave) are not always respected there according to standards that seem acceptable to us.

man suit thinks

At that time, I was intensely thinking about the different price ranges at Atelier Mesure. Well, to tell the truth, I mostly had the sun in my eyes, and I really needed a coffee.

For my part, I understand both points of view, and cannot decide... If only because I have never seen a Chinese workshop with my own eyes.

Regardless, Atelier Mesure launched with the objective of being able to serve a diverse clientele, and the choice of workshops reflects this desire.

Also note that all of the brand's manufacturing workshops are listed here . We can only welcome this approach to transparency, which is particularly admirable in a market as competitive as that of costumes!

What to choose ?

After seeing an offer like this, you may feel more lost than anything else. With all these different prices, what should you choose for a suit? I have taken three theoretical examples to show you what could be adapted to your needs.

Case No. 1 : You are a student looking for a very basic, but well-cut suit. To take oral exams, for example. However, you do not have a body shape that is easy to dress... so much so that you would inevitably have to spend more than a hundred euros in alterations... It therefore becomes logical to turn to half measures if you want a minimum of quality and a good fit. For example, you could go for the suit at €580 or €680. Especially since Atelier Mesure offers a €100 reduction on the first suit of any customer under the age of 25, and with an up-to-date student card.

Case No. 2 : You have more substantial means . You are looking for a good quality suit, which highlights you, but which remains very serious and formal in appearance . With the budget you are investing, you want a costume that fits really well, without being fancy. You will therefore choose a beautiful mid-range fabric, as well as a high construction grade.

Case No. 3 : You are passionate about beautiful materials and sartorial style. For you the priority is an original fabric. In this case, you can choose a very high-end and very creative fabric, while adapting the construction to your budget. The resplendent tiles and worked textures are yours... To your measurements.

water green fabric jacket

Typical example of the kind of fabric you will choose if you are in “case #3”. This is the fabric from Benoît's costume, shown above.

Case No. 4: You need the total. .. Exclusive fabrics, hand construction, specific lapel shapes, a particular shoulder... However, you also don't want to pay the price of a large suit from a French tailor , whose prices are hardly under €5000 (And again... on classic fabrics). In this case, be aware that the “handmade in Italy” offer allows a higher degree of customization .

Couple that with the possibility of buying fabrics “to the cut” from the draper , and you will really have THE costume you want. It’s an excellent gateway to what we call “small, artisanal measures”. But given the investment it represents, it is obviously reserved for the most passionate.

Case No. 5: You are getting married or are invited to a wedding. Because yes, probably every other time , when men go to half measures, there is a marriage nearby.

Jordan has written an article that will explain in detail outfits you can wear for the occasion.

For my part, I would only have three recommendations to give you: firstly, go for fabrics in categories B, C and D. Quite simply because you can opt for slightly creative fabrics (checks, stripes, princes of wales, etc...) but not flashy either. It wouldn't be about stealing the spotlight from the bride and groom.

Then, adapt the construction grade to your budget rather than choosing a poorer fabric for better tailoring. In such a context, it will be more decisive for the style.

Finally, consider the possibility of a three-piece: if there's ever an occasion to wear it, it's to a wedding!

Now that you know almost everything about the offer at Atelier Mesure, it's time for the test.

Test: 3-piece winter suit, full canvas artisanal in China, Ferla fabric (€1580)

( Disclaimer: No, we are not crazy and know that this article comes out right at the start of a major heatwave, despite its winter fabric. Initially planned for mid-season, we just wanted not to delay before publishing this article, already too long in the making.)

The sense of service

Once is not customary, I am not going to talk about the product first. Usually, I talk about the service last when I review a brand. But in half measures, it's probably the most important thing. You pay more than ready-to-wear, and therefore you expect a good experience.

However, it is more difficult for me to write on this point. As an editor at BonneGueule, I can only be realistic about the fact that a brand has every interest in taking special care of me, especially if an article is in preparation. This may not be a problem for other media but how can we remain impartial in these conditions?

Gilles Masson took this problem very seriously, since he insisted that I experience a customer experience simulation "like a stranger". So I made my appointment under a pseudonym, going to see François-Xavier, whom I already knew, so that nothing would be prepared differently than usual. At reception, he asked me to play the game as much as possible, and to pretend that I didn't know him, the brand, or the costume in general, and to let myself be guided.

Of the two Masson brothers, it is François-Xavier who will welcome you to the store. He listens, and has a sense of humor and a certain frankness that will make you leave with a smile.

A detailed presentation followed: for around thirty minutes, during your first meeting François-Xavier will introduce you to the different fabric qualities and manufacturing grades.

While explaining the technical aspect that distinguishes them, he will make you touch a super 120's, then super 130's, then super 150's so that you can compare similar fabrics, but of different quality.

He will proceed in the same way with the jackets and their manufacture: he will bring out already made exhibition models for you to try on. You will go from heat-sealed, to semi-canvased, to fully canvassed, to finish on a handmade canvas. Which will allow you to appreciate for yourself how comfort improves with each grade.

It is in this boutique that the little “initiation” to costumes and half-measures will take place. Being able to come only by appointment may seem restrictive, but it allows you to reserve the store for only one customer at a time.

Here are the four key points that I remember from my experience in store:

  • The “initiation” presentation to the costume is really well put together. You really feel like you have everything you need to make an informed choice.
  • The store is empty for you when you come: we only take care of one customer at a time. Believe me, having tested other addresses where you have the impression that you are wasting the advisor's time, it changes the situation.
  • I was immediately told a three-week deadline, and set up an appointment straight away. I wasn't in a hurry, but time is a major issue for many men who need to have their suit quickly, and meeting deadlines is taken very seriously at Atelier Mesure.
  • The sympathy of François-Xavier. He's someone who knows how to put you at ease while listening, and who will probably have you laughing before the end of your date. It's stupid, but despite my job, I always have a feeling of unease when I enter a costume store or a luxury brand: the "chic" image gives a slightly distressing impersonal side, and the The politeness of the staff is sometimes so excessive that it feels false. Here, I felt the right balance between "natural" and respect for the customer.

My experience on the cut

After the customer experience, what matters most in half measures is certainly the cut. And I would like to take this opportunity to answer the following question: what is realistic to hope for in half-measures?

“Tailor-made” and “magic cut”: myth and reality

The first time I turned to half measures a few years ago, I was expecting some sort of holy grail of cutting. The merits of it had been praised so much to me that I imagined a sort of innate perfection. “A suit tailored to you, made for you!” they told me.

So I imagined a suit with a splendid cut, whatever the budget, which would perfectly highlight my body shape. And in my mind, the “Big” and “Small” measures were just superfluous for those who really wanted to nitpick over non-existent details.

The truth is quite different...

Half-measures, especially at “affordable” prices the fit is sometimes good, sometimes correct, and sometimes even worse than ready-to-wear.

It depends on many things: the seriousness and competence of the person who takes your measurements, the standards that the brand imposes, or even the chosen workshop.

But there are also factors that are up to you and not the brand. Firstly there is your body shape . We all have different bodies, and more often than we think, our small differences in posture or proportions are sufficiently marked that they cannot be erased by patronage.

What about the “perfect” suits you see in sartorial influencer photos on Instagram? On the one hand, many of them have access to the most demanding large and small measures, with the prices to match. From another a photo remains... a photo. The apparent perfection of a carefully selected angle and pose does not necessarily reflect reality, in motion and in 3D.

It is unlikely that you will find a jacket that fits like this on a half-measure, especially if the price is affordable... To get this result (look at how the shoulder and armhole behave, even when the wearer lifts hands down), we must go to Great Measure.
Credit: @Bespoke Wrinkles on Twitter

Secondly, I would say that in measurement, there is a competence in the brand... and a competence in the customer.

Yes you read me correctly. You must be able to express what you want as best as possible. It involves being informed, understanding your own tastes, knowing what type of lapel you like, having an opinion on the fit of a cut...

And at the same time, you have to be able to let yourself be guided, or you risk making mistakes that you didn't anticipate, like asking for a very fitted leg that slims you down a lot when you're standing, but doesn't allow you to sit down, or choose a color not at all suited to the context of your costume...

It's a delicate balance: if you don't express yourself enough, you will come away disappointed with the lack of "personalization" of your purchase. And if you listen too little to warnings and advice , you only have yourself to blame if there is a problem.

And now that this clarification has been made, I must still say that in my opinion, the accuracy of the cut has been mastered by the brand.

So that you know what I base my comparison on, I have already tried the services of three other brands by myself (Lanieri, Faubourg Saint-Sulpice, Atelier NA) and in terms of fit and quality of grip. measurement, Atelier Mesure is above the rest (largely, in certain cases...).

Furthermore, through reader feedback and colleagues, and having scrutinized the photos of other "tests" on the net, I think I have a fairly fair idea of ​​what we can expect in terms of fit in the so-called "affordable" half-measure ( start of offer at less than €700 per suit).

At Atelier Mesure I had the best fit "from the start" possible for the moment in demi-measure. Particularly on the cut of the pants. I don't have an easy-to-dress lower body shape (quite large thighs, among other things), and that's often where the problem lies when trying on.

Disclaimer: as a great perfectionist, I am about to have you inspect every detail of the cut with a magnifying glass, including those that do not fit. But don't lose sight of the fact that the overall look of this costume is very accurate. ( Sympa Bonnard silk & merino socks)

Here are the notes I took during the first and second fitting (because you will see later that there were some unforeseen events...)

Jacket

When the jacket is worn open, no particular problem is felt, even after morpho changes.

First fitting

  • Good: the chest was harmonious and the armhole was high as it should be.
  • Good: the back was very clean, without collar folds.
  • Good: the overall fall was well balanced on both sides. This is important because my right shoulder is 1 cm lower than the other, which is compensated by slightly shifting the buttoning on the front of the jacket.
  • Ok: the back of the shoulder needed to be fixed a little because it floated slightly, especially to the right.
  • Bad: on the other hand the shoulders were already very curved, perhaps a little too much. The seam was high on the collarbone, which works well on a natural shoulder, and a little less so on a cigarette shoulder. It's not something that can be modified by retouching.
man baby alpaca blue striped suit

There is only the shoulder shape that I find objectively less successful (and which is not attributable to my changes in body shape). Note on the other hand the pretty roll of the reverse, which is not rigid or brittle. Thanks for the hand interfacing!

Second fitting

  • Good: the back of the shoulder has been perfectly taken up.
  • Good: the sleeves were 1 cm too long and the correction was perfect. The cut is done "at an angle" to prevent the buttonholes from being too close to the edge.

Let's briefly talk about the vest: it fit well from the first fitting. I notice, however, that with the tie, it gives the impression of volume on my stomach. This may be due to my body shape (abdominal belt more prominent at the top and flat stomach at the bottom).

The back of the vest is well fitted, and is therefore not the cause of this effect. The bottom wrinkles just a little because of a more pronounced drop in the back than before, which does not allow it to fall over its entire length. Truth be told, this being my first three piece suit, I don't know how normal this is, or if half a measure is customizable enough to fix it.

Trousers

I am really very happy with how the pants at Atelier Mesure turned out. This was definitely the point where I had the most mixed results in my past experiences. Here, the fit remains good even in movement, the buttocks are correctly curved without being cramped, and I maintain a certain comfort (despite a very thick material!)

First fitting

  • Good: a very clear leg line despite my physical characteristics.
  • Good: the waist measurement was just right... compared to my first measurements at least (I'll talk to you after alterations...).
  • Good: a correctly shaped buttocks.
  • Ok: a thigh and leg opening a little wider than I would have liked, but already quite fitted, especially for a first fitting.
  • Ok: pants slightly too long compared to my request.

After the first fitting, I asked for this: "the shortest leg length possible before the ankle is really exposed, and the tightest opening possible before it squeezes the calf." Well that's exactly what they did, and I find the result convincing. ( Nice Bonnard )

Second fitting

  • Good: the right lengths
  • Good: an adjustment exactly as requested (but which will still require others later...)

The cut at the pelvis on the pants is perhaps the most important thing for a successful fit. Because if the leg and its volumes can change with each person's tendencies and preferences, a pelvis that is too tight (tension on the pockets, star-shaped pleats around the fly) or too loose (yawning buttocks) is not forgiving. ( BonneGueule X Howard's tie )

Regarding alterations, they are carried out by a retoucher with tailor training . It may happen that when you go to the first retoucher you come across, you find work that is a little rough. That is not the case here.

In short, if there is only one criticism that I could make about the cut at Atelier Mesure, it is that it specializes in so-called “natural” shoulders , and is less good on slightly more structured shoulders.

As you can see I chose a "cigarette" shoulder, that is to say with a fold which creates an elevation at the end of the shoulder. It is a style that is intended to be a little more marked and ostentatious, less Neapolitan than the natural shoulder, and more Milanese or even Parisian.

According to Atelier Mesure, this result depends on the fact that they only have one type of padding (very light), which cannot create that "strong" shoulder line that I was looking for.

The way it was adjusted, its seam went up quite high, and its volume was very close to the shoulder muscle. It's very suitable when you want to create a natural shoulder while keeping a "young" look and avoiding the "bag" look of certain American-style suits.

Gold on this particularly thick and “tuck-in” fabric . On the other hand, on a more structured shoulder, it reduces the build a little too much, and makes it feel more cramped.

François-Xavier explained to me that their offer only allowed a base

That being said, I have also gained a bit of weight this past year. Besides, because of certain changes, I was able to test their vision of fit extensively...

Touch-ups: How my multiple physical transformations affected this test

Disclaimer:

If you are curious to know in detail how weight loss and bodybuilding can complicate your life in a half-measure experiment, read this part.

Otherwise, go directly to the "Ferla Fabric" section, and just remember that the test conditions were biased by my morphology changes.

The quality of the retouching is essential for a half-measures brand. And on this point, I must be sincere and make my “mea culpa”, because I made Atelier Mesure see all the colors.

Some of you know that this test has been planned for a very long time. To tell the truth, I made my first appointment in January 2018, more than a year ago already.

The reason for this delay? No luck for Atelier Mesure, at the time I launched this test, I began important changes in my life which transformed my physique on several occasions...

men's blue striped half-measure suit with burgundy tie

Sport tends not only to modify body volume, but also posture. As a result, the lapels now break on the chest when I stand very straight, because the rib cage is more "open" than at the start. Even if it's not very aesthetic, this "problem" is a good sign. Because a good half-measure also modifies the pattern to accompany hunched shoulders or an arched back. And it was done well.... But these modifications are no longer suitable for me.

  • Early January 2018: first measurement taken. I weighed around 72kg at the time. Without being corpulent, I had "a few kilos to lose" by my own standards. The costume is arriving at the end of the month but I don't have time to try it on. This is when I started to lose weight...
  • End of March 2018: I'm doing the first fitting... But I've already lost 5kg!
    “No problem,” François-Xavier told me. The alterations are still minimal: they will shorten the length of my sleeve and leg a little. , adjust the leg opening a little more to suit my tastes, and adjust the waistband of the pants as well as the shaping of the jacket so that the suit "slims down" with me.
  • Early July 2018: New fitting. The touch-ups probably would have been perfect if I hadn't started weight training and slimmed down again. Result: the back and shoulders are a little tight (but still acceptable) and the pants are way too big. We try the retouching.

The back, one of the places where the body changes the most with sport, and also a critical point in the fit of a jacket. Despite its enlargement, the retouching made it possible to maintain a very clear rendering. Only the upper arms create a significant fold: pulled back, too, by an improved posture, they come into conflict with the shoulder head which had been specially brought forward on purpose for my more hunched shoulders. Special mention, however, to the bottom of the jacket, which harmoniously covers the buttocks.

  • August 2018: I try the costume again after alterations and then... Ouch. The pants, due to being too much altered, open completely to the pockets. The pliers don't look like much anymore. The shoulders and shoulders are really too tight and the vest is not even wearable. Gilles shows great patience when I explain to him that photos as they stand would not do them justice. He therefore relaunches a second suit.
  • September 2018: the new suit suits me well. I'm starting to lay the foundations for this test. But in the meantime, my physique continues to evolve... And I have other more priority “projects” at BonneGueule which make me put this article on hold.
  • April 2019: the article finally takes shape, but a final touch-up is still necessary. I no longer have a huge change in body shape, only a few kilos gained (half muscle, half pizza...). A little extra waistline, quite a bit of back pain and a little more shoulders. You will simply have to reopen the middle of the back and the side of the chest to find acceptable comfort.

I'm telling you all this for two reasons. The first is that I did not want the conditions of the test to give you a biased opinion on the quality of Atelier Mesure's work . The result is good, but not as good as it would have been if all this had not happened. Especially since I asked them for cuts that were already a little more fitted than their standards. Therefore, every small physical change was noticed quickly.

The second is so that you can learn from my mistake: do not launch a tailor-made project at the same time as a physical transformation project... Alterations cannot adapt the costume to the infinity. I already knew that, but hey, sometimes you have to experience a problem to take it seriously.

In this pose, I tuck my shoulders in a little more and the jacket has just been put back in place (also called "the minister's pose"). We therefore have a result much closer to the original fit before my posture changed.

The good side of things is that I at least have irrefutable proof that Atelier Mesure knows how to do good alterations . And that they are capable of dressing a stockier physique as well as an athletic physique, since I went through both stages during the test period.

On the other hand, Gilles Masson, a little worried about the idea of ​​having to deal with other "transformations" like mine, asked me to warn you: no problem retouching the costume several times if it is It will be necessary, but don't make them go through the obstacle course like I did... They won't restart a costume. 😉

A Ferla Alpaca-Cotton-Polyamide fabric

Let's focus for a moment on this choice of material, which is not the most common. You may have noticed that its texture is unique. And for the regulars you probably already know Ferla, a weaver who we presented in detail on the occasion of the release of our Prince of Wales winter costume .

This fabric is very similar: the thickness is the same, the raw materials used are also the same. Surprisingly, Ferla did not communicate the exact composition to Atelier Mesure, only revealing the three fibers that were used, without saying in exactly what proportion.

Other typical Ferla fabrics, which contain the same fiber blend (including that of our winter suit, on the left, in lighter gray!)

But I have every reason to believe that this fabric is none other than a "blue striped" version of the gray checkered fabric that we used.

The composition should therefore be:

  • 38% baby alpaca
  • 33% cotton
  • 29% polyamide

The polyamide may seem regrettable here, but it is something recurrent on the winter fabrics from Ferla, although they are very high-end. It is in fact its presence which makes it possible to obtain the visual effect of such a marked "curly", and such a mottled look.

We find the “signature” spirit of the mottled buckle from Ferla. Nothing to say, I always find these fabrics splendid.

Is it beautiful?

This is clearly its main asset : the light capture is excellent, the color is deliciously nuanced, the texture is on a level beyond what you are accustomed to with more normal fabrics, the stripe is worked with a very particular roughness ... In fact, it's both an advantage, and perhaps even a disadvantage: it's a little too "beautiful", in an ostentatious way, for many frames, especially in this very shimmering blue. Where other gray Ferla fabrics can perhaps pass in a "business" setting in winter, this one has a form of exuberance which complicates things.

This Ferla fabric is clearly one of those that you choose for one main argument: style. Or originality, to be more precise. Because this somewhat ostentatious fabric is not very suitable for business executives. We are therefore clearly in “scenario #3” which we spoke about above, where we are really looking to have fun. Unless you're attending a wedding in winter... (Ursul bracelet, Datejust watch from the early 80's, Harpo & Etsy rings, BonneGueule x Howard's tie)

And at the same time, it's exactly what I wanted for my personal use.

Is it soft, pleasant?

Yes. Baby Alpaca is felt, it is a fabric with a pleasant touch (even if not as soft as 100% alpaca obviously) and an interesting hand.

Is it robust?

Yes. Apart from aesthetics, one of the advantages of having polyamide in this mixture is that it makes it much more stable and solid. Last winter, I wandered around the English countryside for a weekend wearing it , he even encountered a few brambles without flinching too much.

Does it keep warm?

Yes, rather. Worn alone with a winter shirt, without an overcoat, it has an ideal thermal range of 7 to 18°C ​​I would say. Perfect alone, in mid-season, or accompanied by a coat in winter.

So. This fabric is more for having fun at Pitti Uomo than for going for your job interview. And besides, it's more than enough for a temperate winter, worn under a coat.

Does it breathe well?

Less good than 100% wool for example, but it remains very acceptable . Since it's intended for cooler weather, you shouldn't feel any difference unless you're wearing it in a setting where you're doing prolonged physical exertion. I wore it this winter at Pitti Uomo, and it is true that when I went from the heated indoors to the cold outdoors, while walking at full speed all day long, with a coat on top, it It happened to be a little suffocating.

For more relaxed urban use, no problem however.

Now that we've talked about the fabric, let's move on to the construction...

What is full-canvass worth?

This suit was not only my first three-piece, but also my first fully canvassed suit.

So, I had the theory on comfort and drape for a few years. But I had the opportunity to see what it looked like in practice, and here is my feedback:

The lapel of a fully canvassed suit (here, machine-made) at Atelier Mesure. I find that it speaks visually: if I asked you which was likely to be better between this horsehair canvas, and a layer of synthetic iron-on, you would not necessarily need to know anything about costumes to guess it.

Does it follow the wearer's body better?

Yes, although on this point, I think it's easier to notice on thin fabrics than on thick fabrics.

However, my intuition tells me that it is precisely the interlining that allows the jacket to take shape on my bust, and to look good most of the time, even though it should no longer quite fit me. A heat-sealed cuff would, at this stage, be completely broken on the torso.

Does the jacket fit better?

Yes, completely, on the bottom of the jacket in particular: it has a more natural fit, even on such a thick material. It's hard to describe, but it's both "heavier" and more fluid. Moreover, note that Atelier Mesure uses a fairly thin covering, which gives a more “Italian” result, lighter, whereas the English style chooses thicker horsehair canvases to create a firmer structure.

Nothing better than a photo to talk about falling. Watch, in movement, how the interfacing lets the bottom of the jacket undulate naturally rather than remaining fixed.

Is it more flexible?

Yes also . As mentioned above, this jacket, now a bit small and whose cut is no longer suited to me, maintains rather acceptable comfort. The hand stitching probably also has something to do with it, to a lesser extent.

Is she breathing better?

Hard to say. In theory, this is supposed to be the case, but in practice I chose a thick, winter material here, which makes a small compromise in breathability due to the presence of polyamide. On this jacket, I therefore do not notice any improved breathability.

In short, for this first experience of full-canvassing, I would say that it is definitely worth it. But you will already need to have a little experience in previous costumes to fully appreciate it. So don't see it as something essential.

What about the finishes?

To conclude this test, let's talk about the details.

The Atelier Mesure website will explain better and more exhaustively all the finishes present on their different ranges.

No need to show you every seam that was done by hand, every piping and button. Instead, I wanted to focus on the details that I liked the most , and that I noticed the most on my costume.

Also note that due to its extremely pronounced texture, certain details are more difficult to see on the fabric I chose. I will therefore use photos from Atelier Mesure on more classic materials, for the sake of readability.

The handmade (or Milanese) buttonhole

Ahhhh the Milanese... It reminds me of the good old days at BonneGueule, when we were still discovering sartorial art, and where this famous Milanese was the icing on the cake: a jacket buttonhole made entirely by hand, very time-consuming, out of pure pleasure of aesthetics and tradition.

Where a machine buttonhole is flat, the handmade buttonhole has a relief and density that you will quickly learn to recognize.

A handmade buttonhole from Atelier Mesure. Tasty detail, and yet we forgot it during the photo shoot...

Little extra detail that goes with this Milanese buttonhole: a "flower loop", a stitch made by hand on the hidden part of the lapel, to hold the stem of any flower that you would like to slip there. Useful in the event of a wedding!

If you've ever tried to attach a real flower to your buttonhole at a wedding, only to complain because it kept falling off, you'll immediately understand what this handmade "flower loop" is for. .

The semi-lined “camouflage” construction with “posterior protection”

Well, this title is deliberately a little catchy.

Anyone who knows me knows that I love the camo pattern. And it turns out that among the beautiful selection of linings (classic or creative) from Atelier Mesure, this blue version immediately caught my attention. It matched perfectly well with the blue of the fabric, I was happy to integrate this nose piece into the sartorial art, hidden in my jacket.

For construction, you already know the advantages of semi-lined: the compromise between the lightness of unlined , and the protection provided by the lined construction.

Nicolò likes camo. And it rhymes. Note the "pattern matching" on the unlined interior part. (I'll explain that to you right after!)

But the extra detail at Atelier Mesure is this strip of fabric that holds the slits in your jacket. So, you will never again have to endure that slightly awkward moment when the slits of your beautiful suit open and go wherever they want. Rather practical, but not knowing its real name, I therefore named it " posterior protection ". Make of that what you want!

Besides, I was surprised to see that this finish is present on Tom Ford suits.

The glasses pocket

Pockets are important. As with any self-respecting jacket, the classics are present: exterior pockets, chest pocket, and right and left interior pocket. But at Atelier Mesure, there is an additional small pocket, the size of which is specifically adapted to slip in a pair of sunglasses. And the placement of it means that the pair is not noticeable, even when the jacket is closed, which I really liked.

The famous glasses pocket. Those of you with very good eyes (and a zoom on your screen) will also see the discreet customization of my initials, in purple, on the inside of the jacket. A more classic half-measure detail, for once, but appreciated. I don't recommend using a thread that contrasts too much with the fabric on this type of thing, you get tired of it quickly.

A very correct pattern matching.

“Pattern matching” is simply the act, on a garment made from a patterned fabric, of aligning them in order to create an effect of continuity.

The more different areas are aligned (sleeves with the shoulders, pockets with the body of the jacket, etc.) the more it creates a "clean", uninterrupted effect.

Suffice to say that this requires a certain ingenuity in cutting the fabric in the workshop. And it is often more expensive in terms of material, since it requires selecting specific parts of the fabric intended for certain places, rather than carrying out cutting which has the only constraint of being concerned with optimizing the use of the fabric as much as possible. roll.

And, pattern matching agitates discerning customers a little, sometimes to such an extent that they don't realize what is "normal" to demand.

The pattern matching on the jacket's flap pockets is well done.

Here are the places where the pattern matching of these stripes is carried out:

  • Flap pockets aligned with the jacket.
  • Lapels aligned with the collar.
  • Back of the vest aligned with the front.

In even higher end (in Large Measure in particular), you would have alignments such as that of the shoulder with the middle, or the front of the jacket with the back where they meet at the shoulder. .. Or, on the pockets of the vest, in the same way as was done for the jacket. But for a half-measure at this price, I find it more than sufficient. Note that on certain patterns, depending on the measurement given, it is sometimes just not possible to align one area with another. This is life, there is no death!

Obviously, there are a whole bunch of other details on this costume: horn buttons mounted on the tail (for strength), numerous hand seams for this grade of manufacturing (lining, shoulders, topstitching on the sides). lapels, buttonholes) ...

But these will surprise you less.

So it’s time for the verdict!

The strong points of Atelier Mesure, in brief:

  • A beautiful selection of classic and creative fabrics, and lots of taste in the latter. Very beautiful Ferla and Loro Piana, which you won't find anywhere else.
  • An ability to adapt to many budgets and requirements.
  • A brand that has “commercial sense” (the €100 reduction for students!), as well as that of welcome and service.
  • A real education on fabrics and constructions. You will emerge more informed and confident in your choices.
  • A very fair cut compared to the half-measure offer on the market.
  • Quality alterations.
  • A very good level of details and finishes. The tailoring is on point!

The weak points in brief:

  • The offer can lose the customer, even if it is compensated by good explanations.
  • Chinese manufacturing gives a less “premium” image of the product.
  • Italian clothing is struggling to attract attention due to the price gap
  • Best for looser, less structured shoulders. Lovers of very square, pagoda-shaped shoulder lines, or very marked cigarettes, there will probably be addresses more suited to you.

Whether you are looking for your first suit for an end-of-school exam, an office outfit for every day, a suit for a wedding, or simply to taste fabrics worthy of the most beautiful filters instagram, Atelier Mesure probably has what you need.

Benoît's opinion

  • A very wide choice of different constructions, there really is something for all budgets, whether for the student who is doing his first internship in a costume or the one who wants the great thrill of everything "handmade" with Italian canvas
  • Finally some really cool fabrics that are out of the ordinary, because they offer Ferla! It's a change from the eternal anthracites and navy blues that you find everywhere else
  • The experience and support of François-Xavier
  • Really fun products, like custom polo shirts, custom jeans, custom ties, etc.

To make an appointment, it’s right here !

Nicolò Minchillo, in expert mode

My name is Nicolò. I am a Copywriter and have been at BonneGueule since 2015. I obviously write articles and create videos on our YouTube channel, such as "Sapristi" or "Sape m'en Cinq". All this with a certain love for debate, which I will never lose. Alongside that, I lend a hand to the product department so that we can develop inspired clothing in great materials.

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