To watch all episodes of SEASON 1 of VIRAL, click here .
Episode 1: The M-65
Episode 2: The Sweatshirt
Episode 3: The T-shirt
Episode 4: The Jean
Episode 5: The Oxford Shirt
Episode 6: The Chino
Episode 7: Sneakers
Episode 8: The Perfecto
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VIRAL is for Iconic Clothing that Tells the Story of Legendary America .
Yes, we racked our brains.
This brand new and beautiful format was designed to tell you (in a somewhat personal way, I admit) the stories of America's legendary clothes , those that everyone wears all the time, unaware that they have a piece of history on their back.
I decided to break the chain and leave the BonneGueule showroom. For a few days, I set up a HQ, with Louis who shoots our videos, somewhere in the Saint-Ouen flea market, in the north of Paris. What more logical place to talk to you about clothes with a story than an antiques district?
These are the pants of pants. The most emblematic of American culture. They are Americana all by themselves. All that's left to do is tie a red bandana around your neck and you'll get a Texan accent right away.
Clothes don't make the man. Maybe, but jeans make the American.
Today, in countries that have been influenced by American culture, it is omnipresent: on everyone's thighs, all the time and everywhere, even in the middle of summer at 40°C, yes yes, I have seen it. It is also in literature, for example called "bloudjine" by Raymond Queneau in Zazie dans le métro or even in songs, I am thinking for example of Lana Del Rey and her anthem Blue Jeans which remains in the head like an unhealthy thought.
Have you heard of Nîmes denim? It is, however, jeans that we are talking about before they were jeans. And I wouldn't want to give the game away and spoil the episode. , but jeans were not born in America. And maybe not even in Nîmes either as I suggested at the beginning of this paragraph. But not far for sure, I promise you.
You only have to press the "play" button to learn more than most people about a pair of pants that most people wear like a second skin, without thinking about it, in the morning when they leave. It is a pillar of men's fashion or even of fashion in general, as denim runs the streets and irrigates all modern Western style with its blue blood.
I wear:
Our seersucker double-breasted blazer
An Officine Générale officer collar shirt
A Levi's 501. Of course.
