To watch all the episodes of SEASON 1 of VIRAL, click here .
Episode 1: the M-65
Episode 2: the Sweatshirt
Episode 3: the T-shirt
Episode 4: Jean
Episode 5: the Oxford shirt
Episode 6: Chino
Episode 7: Sneakers
Episode 8: the Perfecto
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VIRAL stands for Iconic Clothing that Tells the Story of Legendary America .
Yes, we racked our brains.
This format, brand new and beautiful, was designed to tell you (in a somewhat personal way I agree) the stories of the mythical clothes of America , the ones that everyone wears all the time, unaware of having on their back a piece of history .
I chose to break the chain and leave the BonneGueule showroom. For a few days, I established an HQ, with Louis who shoots our videos, somewhere in the flea market of Saint-Ouen, in the north of Paris. What more logical place to talk to you about clothes with a story than an antique district?
These are the pants of pants. The most emblematic of American culture. It's Americana all by itself. All that's left to do is tie a red bandana around your neck and take on a fissa Texan accent.
The clothes do not make the man. Maybe, but jeans make you American.
Today, in countries that have been influenced by American culture, it is omnipresent: on everyone's thighs, all the time and everywhere, even in the middle of summer at 40°C, yes, I do. 'have seen. It is also in literature, for example called "bloudjine" by Raymond Queneau in Zazie dans le métro or even in songs, I think for example of Lana Del Rey and her anthem Blue Jeans which remains in the head like an unhealthy thought .
Have you heard of Nîmes denim? However, it is indeed jeans that we are talking about before they are, jeans. And I don't want to spill the beans and spoil the episode.
Just press the "play" button and you'll know more than most about a pair of pants that most people wear like a second skin, without thinking about it, when they leave in the morning. It is a pillar of men's fashion or even fashion in general, as denim runs the streets and irrigates all modern Western style with its blue blood.
I wear :
Our seersucker double-breasted blazer
An Officine Générale officer collar shirt
A Levi's 501 . Necessarily
