Geoffrey Bruyere

I am one of the two founders of BonneGueule. I believe in quality content, digital that doesn't forget the human, and positive brands. And I'm the one who finds the nicknames in the team!

Dossier : comment nettoyer les cuirs : daim, suèdes, nubuck… Les secrets de leur entretien

File: how to clean leather: suede, suede, nubuck… The secrets of their maintenance

Nouveau logo, nouvelle charte : pourquoi BonneGueule se refait une beauté ?

New logo, new charter: why BonneGueule is getting a makeover?

Pourquoi les soldes sont devenus n’importe quoi (depuis un moment)

Why the sales have become nonsense (for a while)

Vidéo : pourquoi une communauté, c’est si important

Video: why a community is so important

Will digital brands save fashion?

Mes souvenirs de voyages au Japon, en Corée du Sud et à Singapour

My memories of trips to Japan, South Korea and Singapore

Commandes sur Internet : ce que cachent les retours

Orders on the Internet: what the returns hide

Comment les marques iconiques réussissent leur come-back ?

How do iconic brands achieve their comeback?

Conseils : Comment choisir des gants pour homme ?

Tips: How to choose gloves for men?

Wool chemistry and magic of materials

Conseils : comment choisir et porter un sac pour homme ?

Tips: how to choose and wear a men's bag?

Myth buster : Sortir de la vision bonnes / mauvaises marques et avis sur 270 marques

Myth buster: Get out of the good / bad brands vision and opinions on 270 brands

Conseils : vêtements vivants, patine et usure des matières

Advice: vibrant clothes, patina and wear of materials

File: Should we follow fashion and trends?

Tips: Safe ways (and dead ends) to improve your clothing style #1

File: how to set up a men's fashion store? #1

GANT: history of the brand, test and opinion on GANT Originals

Dossier : La (vraie) vérité des vêtements made in France, celle de ceux qui les font

File: The (real) truth of clothes made in France, that of those who make them

Dossier : L’histoire de Barbour et de ses vestes en coton ciré

File: The history of Barbour and its waxed cotton jackets

Tips: How to wear a strong piece? What is the meaning of beauty?

Tips: How to wear the summer blazer (feat. BGMG-02)?