Is the future of fashion in the hands of DNVBs or digital brands? Should historical actors necessarily be seen as endangered species? Some are convinced of this, just as we believed about fifteen years ago that blogs would be the successor to historical media. Nay!
In reality, things are more nuanced; digital brands obviously have a card to play provided they respect certain principles. And forgetting certain practices. In this video, from communication to the community, from margins to marketing, I go hunting for preconceived ideas about DNVBs. And delivers my models in this area.
In this video, I am wearing the beige BonneGueule turtleneck sweater .
Want to listen to this video as a podcast? It's possible on Soundcloud, Apple podcast, Podcast addict etc.
