The adventure began in 2007 with a simple advice blog, then, in 2014, we launched our first collection: jeans in Japanese selvedge, a chambray shirt and a t-shirt. Authentic, textured materials quickly became our signature.
To celebrate this decade of creation, we wanted to pay tribute to the skills that inspire us, between Japan and Europe, while capturing the faces of the friends who gravitate around Bonnegueule. In the style of an American yearbook, they embody the identity and spirit that have driven us for 10 years.
10-year anniversary capsule
The varsity jacket
Our varsity jacket is inspired by the iconic outfits of American universities, the symbol of a ‘university of style’ embodied by Bonnegueule for many enthusiasts. The logo on the chest, a subtle nod to our community, is a novel choice for our 10th anniversary: a reminder that certain rules can change.
For the fabric, we chose the legendary Harris Tweed®, authentic and hard-wearing.
For the colour, we opted for green, a timeless shade that goes with everything. Lambskin finishes, recycled polyester wadding and bias-cut cuffs add an outdoor touch. For the collar, we incorporated a double design: a classic collar and a bomber collar for a mix of elegance and casualness, reflecting our vision of style.
Finally, the shoot shows just how adaptable this jacket is to a variety of styles, from dress shirts to more casual outfits, just like a college wardrobe.
The selvedge denim
We've chosen a robust 17oz Japanese selvedge fabric, dyed a deep indigo that will develop a beautiful patina over time. This model has undergone a unique factory wash to soften the fabric without altering its wash potential. The fit is based on the straight cut of the Poetto trousers, with a leg opening of 22-23 cm, exploring a fuller, timeless style.
The chambray shirt
Inspired by the iconic US Navy shirt, this version has a raw grain and a shade that varies between steel blue and indigo depending on the light. Its embossed look will only improve with time.
This shirt features a vintage collar that sits at the base of the neck.
The silk scarf
A blend of signature colours, it is adorned with sashiko-inspired designs, contemporary waves and the titanium symbol to signify resilience.
Discreetly hidden, the Bonnegueule key dates (2007 and 2014) and the ‘Bishamon shield’ complete this unique accessory.
The cap
Made from the same fabric as the shirt, it embodies Bonnegueule's relaxed yet elegant style.
An accessory designed to complete your wardrobe with simplicity.
