How are prices set in fashion?

Comment les prix sont-ils fixés dans la mode ?

Why are jeans or a shirt sold for 100 euros when other brands sell for much more... or much less?

Do you feel lost in the price of clothes? Normal, it's really a jungle, and I too clearly didn't understand how brands set their prices... But that was before.

How are the prices of your clothes calculated, from raw materials to distribution, including marketing and manufacturing? I will explain everything to you, position by position, in detail. And I decipher certain practices that I don't like at all.

Finally, don't hesitate to leave comments, it's always a pleasure for me to answer you if something is not clear, or to give you more details!

See you soon on the other side,
Geoffrey

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