BonneGueule line: the return of the improved softshell

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A little less than a year ago, we released our softshell.

It's a piece that was very close to my heart: for the first time, I completely designed a piece of clothing from the BonneGueule line.

I wanted it to be as complete as possible, trying to think about all aspects of product development.

softshell article needs man fashion

After the Stylish Man's Guide, here is Maslow's pyramid of the Stylish Man

So obviously, I'm proud of all the collections we've released and, with Alexandre, we always want to surpass ourselves. In fact, I told myself that we could do even better and go further in product innovation ...

How ? By developing a piece that we had never done before, with an X factor or X factor in English. What the French mysteriously call "a je ne sais quoi" or even "the big cherry on the cake ", if you prefer.

softshell article clothing factor x

You gave this softshell a superb welcome, it quickly found itself sold out! Many of you have also given us very relevant feedback to improve it further, particularly from our biker friends.

So, we decided to reissue it. A second version, revised and corrected, even better than the first.

bonnegueule men's urban softshell

To tell you the truth, we knew from the launch of the first version that this one would arrive. Subtle detail: we lengthened it by 3 cm so that it better fits your figure.

An update of the V2 softshell

Here are the new features:

  • the hood is deeper and is now equipped with a tightening system,
  • the collar has better hold,
  • the chest pockets now have hidden snap buttons,
  • the end of the sleeves can be tightened with one hand via a strap with Velcro,
  • the softshell is a little longer,
  • the lining is made of mesh to increase breathability and that of the sleeves is made of viscose to make it easier to "slip" when you put it on.

We will see all these points in detail!

The starting point: how to manage temperature variations?

Mid-season complications

As is often the case, everything starts from my own needs. In this case, in this period called "mid-season", dressing is always complicated .

Have I already told you that I often go back to Tours on weekends? Okay, now it's done.

Often, it's nice in the afternoon and I go out to the banks of the Loire, without the slightest idea of ​​when I will return. . And this is where the problem arises:

  • If I leave with just a sweatshirt, I will be cold in the evening , especially if I walk home. And if it rains, there's nothing left to do...
  • If I go with a piece that's a bit too thick, I'm too hot all afternoon and have to wait for the weather to cool down to finally be comfortable.

I remember very clearly thinking this to myself around 2 a.m., when I was walking across the Wilson Bridge to go home. The weather was very good during the day but as soon as night fell, the temperatures dropped below 14°C.

It is this large thermal amplitude which is complicated to manage. We also find it in the city with public transport, for example.

wilson tower bridge

The Wilson Bridge, a place conducive to reflection...

A reflection that matures...

In my head, my first requirements for this piece took shape:

  • We needed something that could be worn at 12-15°C, as well as at 20°C…
  • …whether it rains or shines,
  • can be carried other than on the arm, to be comfortable all afternoon if it is hot.

In short, a piece capable of handling pronounced mid-season temperature swings , rain and wind, all with style and functionality .

Basically, I was looking for the five-legged sheep... At the time, I even said to myself "Benoît, you're going a little far this time" .

So it's true, there is urban techwear, but Acronym and Arc'téryx Veilance may well be very pretty brands, at €1,228 and €900 per jacket respectively, it's... "a little" expensive .

So, I went to see Alex to talk to him about my feelings. Here is a faithful summary of what we said:

softshell men's fashion clothing item - I answered him with determination.

Some brainstorming sessions later, the idea of ​​the softshell came to us. 

Why a softshell?

It is a very common product among hikers.

As a result, they are quite wide, with zips and inserts everywhere, in very sporty colors and textures. And I don't want to look like a hiker when I sit on the terrace .

I wanted a cool softshell that you would want to wear every day. So I took out my best pencils and started drawing a prototype, like Alfred in Batman:

softshell drawing

Yes, this is a real drawing. From the start, I wanted fairly light lines of force with a refined appearance, as usual. This softshell had to be treated like an urban jacket, not like hiking clothing.

I saw the design more clearly, a practical softshell but with an urban look. However, the main thing was elsewhere: we had to find THE material.

Indeed, finding a technical and waterproof material is rather simple, but finding one that doesn't have a "hiking aspect", believe me, it's a different story (and the prices are skyrocketing).

So with Alexandre, we did several Première Vision shows. After searching, we ended up finding a partner capable of providing us with this X Fabric : Sympatex .

Sympatex is a company that we have been following for a long time. It specializes in the production of exceptional techwear , particularly for people who want to climb Everest... but not only that!

I was very reassured to see that they had already worked with Acronym, Nobis or Maharishi , the proof in pictures:

maharishi sympatex

Finally, after several months of development with Sympatex and around ten production round trips, we got there. As we will see, it was not an easy adventure!

men's softshell urban techwear bonnegueule

A soft shell of 1,200 grams in perfect health. The parents are happy.

A pretty material above all

As I mentioned, finding a good technical subject:

  • which is neither black, nor blue, nor in bright colors,
  • with a minimal urban appearance,

It’s the cross and the banner!

Imagine my joy at Sympatex when I came across:

  • a mottled khaki material,
  • which looks like gabardine ,
  • waterproof AND breathable !

If you look at the material closely, you will see all its subtlety. That's exactly what I wanted.

material sympatex softshell bonnegueule

You see the rather particular aspect of the material, I didn't want an ordinary technical fabric. Note how it prevents drips from penetrating. 😉

A high-performance material

It is a so-called “two-layer” fabric (or “ two-layer laminated ”).

  • There is an outer layer of polyester, the one that is visible. It is this which gives the visual appearance of the piece and which is water-repellent .
  • Below, there is the famous Sympatex membrane, breathable and waterproof .

In terms of waterproofing, the material resists a pressure of a water column of 45,000 mm , while most waterproofing tests stop at 20,000 mm. ! Basically, this means that you can fill a 45 meter tube with water, placed on our material, without the water passing through.

The holy grail of breathability

In terms of breathability , it's a little more technical. In fact, we measure the ability of the material to let water vapor pass through, this is the RET index. For this, I refer you to Milone’s definition in his introduction to techwear:

The RET (Evaporative Transfer Resistance) is the index (which has somewhat become the standard) which measures the ability of a fabric to let water vapor generated by the body (perspiration) escape . The lower the index, the more it indicates that the garment is breathable.

  • RET less than 6: very breathable,
  • RET between 6 and 12: breathable,
  • RET between 12 and 20: weakly breathable,
  • RET above 20: non-breathable.

Here the RET is 6, which makes it really breathable.

A little aside on breathable clothing

Let us be very clear, clothing, however breathable it may be, is not the miracle solution to sweating. If you sweat in a t-shirt, it is not by adding an additional layer, however airy it may be, that you will feel less hot or sweat less. I prefer to be very clear on this.

On the other hand, if it's adding a layer that usually makes you sweat, having a breathable material makes sense here.

sympatex operation

Here you will find an interactive animation , where you can click on each element to understand how it works.

An active hydrophilic/phobic membrane

A somewhat atypical thing is that it is a membrane that does not have pores.

Most membranes assume that a drop of rainwater is much larger than the perspiration that escapes from the body. They are therefore covered with tiny pores allowing only the latter to pass through. Problem: after a while, when there is a lot of sweating, the pores become clogged with water and breathability decreases .

On our Sympatex membrane, it is thanks to a clever combination of hydrophilic components on the inside (which attract water) and hydrophobic on the outside that perspiration is evacuated.

Note that the more the indoor humidity increases, the more quickly the transfer occurs, that is to say, it becomes more and more effective as you sweat.

A material with some technical constraints

A demanding confection

First of all, a beautiful technical material has a price (roughly that of a high-end wool flannel). But thanks to our tight margins, we can offer you this part at a price below what it would cost elsewhere.

softshell pocket

This material allows you to have a visual appearance that is far removed from “hiking wear”, but it comes at a price!

And above all, we need workshops specialized in this type of assembly.

For example, it was necessary to put waterproof seams to ensure the watertightness of the part. It is a very technical process, which takes time , and which is therefore doubly expensive. I quickly understood why the smallest piece with waterproof seams directly cost a few hundred euros.

On this subject, let's be very clear: a jacket with a beautiful high-performance material , assembled with waterproof seams, costs at least 400 euros. If it is cheaper, it is because we have made savings either on the material or on the assembly.

An ecological approach

The most surprising point with Sympatex is that they have managed to make high-performance membranes , while making them ecological . Yes, the membrane is 100% recyclable, like a simple plastic bottle. And they are the only ones to do it.

Also important point: the membrane does not contain PFC (=perfluorinated compounds), an endocrine disruptor often present in sports clothing .

Finally, Sympatex works hard to reuse membrane production waste, up to 15%, something rare enough to be reported.

An urban and technical softshell

The hood

This time, we had to find the right size of the collar stand to be able to pass the chin, while giving a little character to the piece.

Thanks to your feedback, we have improved it compared to the previous version. Deeper , it also has a tightening tab at the back. You can adjust it according to the size of your head .

adjustable softshell hood

Thanks to this tightening tab, the hood will hold perfectly: you can adapt it according to the size of your head.

It obviously remains removable : when the weather is nice, perhaps you want a less "sportswear" look, without a hood.

It is therefore held in place by a zip and snap button system which, casually, covers the collar with the seams. And we managed to make everything invisible once the hood was removed: no zips or exposed snaps.

hidden-hood-clip-softshell-bonnegueule-700x380

Once the hood is removed, a flap covers the attachment system for a thinner look. It also dresses up the collar by adding an interesting little twist.

At the same time, we have reinforced the heat-sealing for better hold of the collar .

Functional and discreet pockets

You will see two very refined patch pockets on the chest, which you can now keep securely closed with press studs.

softshell chest pockets

The chest pockets now have a hidden snap button on the V2.

You will also find a small invisible pocket on the heart side, zipped, with a slight offset in the seam which gives an asymmetrical touch that I liked.

And the famous invisible pocket on the heart side! The little card holder that Jason slips into his pocket is a Bellroy model, a young brand of affordable small leather goods that we recently discovered. I fell in love with it: the design is cute and without any frills, while being very practical.

As for the two hand pockets , they have some particularities:

  • They are zipped, so as not to lose their contents,
softshell side pocket

You will no longer lose your personal belongings...

  • The right pocket contains an internal pocket specifically for your phone , so that it is well maintained during transport and, above all, completely eliminate the risk of falling,
portable pocket

...Even less your cell phone, protected by the pocket in your pocket.

  • The left pocket contains a small internal carabiner for your keys . Here too, I have sometimes seen them fall out of my friends' side pockets. Here, no more risks: they are well held and will not come off, even when the pocket is open!
bonnegueule softshell key carabiner

You can finally hang your keys on a carabiner, no risk of them disappearing.

A redesigned central groove

You know me, I love textured fabrics.

It is for this reason that the press studs on the central throat are placed on a large grain which gives all the identity of the piece .

softshell snap button

The grosgrain brings a “raw” touch that lends itself well to the spirit of the piece, giving it more character. Important point: the snaps are raised so you can slip your thumb underneath and snap them into place more easily .

As for the central zip, it is a silver YKK, because it is a zip color that I really like.

bonnegueule softshell throat

A soft lining

Here too, your recommendations came through .

Initially, we opted for a mix of viscose and cotton.

Finally, we swapped it for a mesh lining to increase the breathability of the softshell.

softshell mesh lining

With a mesh lining, the softshell gains even more breathability.

For the inside of the sleeves, we chose viscose. As breathable as cotton , it "glides" for easy putting on.

A special strap

This is certainly the point on which I bothered Alexandre the most. It's a slightly unexpected but terribly practical element, so much so that even Zegna Sport is doing it!

The observation is simple: it is a garment to wear mid-season but, while waiting for the coolness of the evening or if it is really hot in full sun, carrying your jacket by hand becomes painful .

That's when I remembered seeing, in winter, some Montreal women carrying their Canada Goose on their backs in the overheated metro, while it was -15°C outside. . Then I remembered the first Rick Owens collections, which also included carrying straps.

rick owens strap

Before making human backpacks, it was possible to wear your Rick Owens jacket over your shoulder.

So we needed one on our softshell! These are the kind of details that we are not used to at first and that we ultimately regret not seeing more often! In case of heat, simply take off the jacket and wear it over your shoulder.

This is a detail which, in my eyes, is ultimately not one. We see it far too rarely and I am very happy to offer it to you!

As I was about to choose a simple strap, Alexandre stopped me:

Benoît, we worked a lot on the material and the lining. It would be stupid to choose a strap that you see everywhere, right?

He was right, so we had a little fun with the choice of straps by choosing a heather gray reference from an Italian supplier.

softshell with shoulder strap

You will finally be able to walk around hands-free.

That being said, its installation was complicated because we had to find the right way to stitch the strap into the material and not just into the lining, so that it would be durable. But if you don't want this strap, don't worry! It is completely removable thanks to a Velcro closure.

Thoughtful clamping tabs

On the first version, we opted for a placket with snap buttons.

At the request of our motorcycle readers, we have redesigned the system. It is now supported by velcro, so you can choose a tighter or looser fit depending on your convenience .

Only one hand is enough for this operation!

softshell sleeve tightening tab

A strip of Velcro passed through a strap...

softshell sleeve tightening tab

...which you can tighten until the desired result.

softshell sleeve tightening tab

It's up to you !

How to maintain the softshell?

To activate the water repellency of your softshell , iron it on a "flat linen" (with a handkerchief or cloth between the iron and the fabric) for 5 minutes at thermostat 2 - i.e. 150° - when you receive it.

This is a piece that doesn't need to be washed often, unless you've had a huge disaster with it.

Machine washing at 30°C, once a year and with a minimum spin cycle is sufficient. Complete this step by ironing at thermostat 1 (110°) directly on the material and presto, you will reactivate the water repellency.

However, no dry cleaning!

How to wear a softshell?

men's softshell streetwear inspirations

Taking the casual influences of the softshell, Jason completes it with a sweatshirt and chinos. We really wanted to make it a no-brainer piece! Otherwise, beige chinos will go with almost everything and are a good way to bring light to your looks. The mottled burgundy of the sweatshirt brings relief amidst the other relatively smooth textures, and the sneakers pick up the sand/earth tones of the outfit to finish it off harmoniously. (Benjamin Jézéquel sweatshirt, Cuisse de Grenouille chinos, Nike Air Max sneakers)

men's adventurer style inspiration

Khaki is a color that reflects a very masculine aesthetic, thanks to its use in the military world in particular. Luca, a young budding badass, relies on materials with raw DNA to reinforce this dimension: raw jeans in very thick canvas, dual-material workboots and Henley in very thick cotton. Ready for adventure? ( Merz B. Schwanen t-shirt , BonneGueule jeans , Heschung boots)

streetstyle men's softshell technical pants

Another look with a t-shirt, with very different influences: it's proof of the role that such a "simple" item can play in an outfit! The very crafted cut of the pants brings sophistication to the whole, where the colors remain sober enough to slip on python sneakers which add a “designer” dimension. (Norse Projects T-shirt, Maharishi pants, Lanvin sneakers)

mid season look for men casual shirt

A softshell can also be worn with a shirt. Here, Jason sticks to simple tones: gray, blue, khaki; You can not be wrong. As is often the case in an outfit made up of several colors, white sneakers are an excellent option. This is the kind of easy outfit that you already reproduce very well! (Office Artist shirt, BonneGeule jeans , Mango Homme sneakers)

detail softshell bonnegueule

Khaki is a color that always goes well with blue and gray, the dominant shades in your wardrobe. Don’t hesitate to lean on it!

men's softshell dress look

You can adjust the relaxation of your softshell by playing with the hood: once it is removed, the jacket takes on the proportions of a safari jacket. It then becomes easier to wear it with a dress shirt, as Luca does here with a white model deliberately left out. To avoid too marked contrasts, forget the tie and overly formal shoes. It is in this spirit that raw jeans and desert boots find their perfect place. ( BonneGueule shirt , New Standard Edition jeans, Bobbies desert boots)

How to choose your size ?

The sizing is very classic, just take your usual size! I know I say this every time I launch, but it's that simple!

How to get the BonneGueule softshell?

The softshell is now available on our shop and in our stores .

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