FROM BURBERRY TO SFC, THESE BRANDS THAT MAKE US LOVE THE UNITED KINGDOM

Summary

SHRIMPS - BY NAWAL

The English brand that makes me dream is Shrimps. I love its quirky, playful, retro, kitsch and romantic aesthetic , where regressive prints are king and XXL volumes.

“Shrimps” means “shrimp”. This is the affectionate nickname that those close to the designer of the label, Hannah Weiland (see photo below), gave her when she was a child (because she was, according to her, “small and pink”) . I think it perfectly sums up the brand's universe!

1. THE BRAND

Shrimps was born in London in 2013. After studying design and art history, Hanna Weiland, a great animal lover who refuses to wear real fur , imagined a 'fake-fur' coat. Success is there. This material has since been the common thread of the brand and has even been used on bags and hats .

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A faux fur coat - Schrimps PreFall 2019 Lookbook

Aside from the faux fur, what I love about Shrimps are its doll dresses with statement collars, frilly blouses, pants with fun patterns, porcelain jewelry and cowboy hats .

The brand currently only offers pieces for women, but also for children , as well as objects for the home, such as a large blanket or a knitted hot water bottle .

2. AN ICONIC PIECE

Aside from the faux fur coats, if we had to choose just one piece from Shrimps, it would be, without any hesitation, the “Antonia” handbag .

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The “Antonia” bag from the Shrimps brand

A little treasure made from cream-colored beads. Square, retro, chic and just the right amount of quirky , it has since been available in several shades including pale pink, olive, red and mint green, as well as in a mini or patterned version. Shrimps offers a large collection of similar bags, each one cuter than the last.

Very popular, quite expensive (it is currently sold at a price of 655 euros), the Antonia is however hampered by its success . Excessively counterfeited on Chinese sites, it has also served as a model for a multitude of fast-fashion brands which offer alternatives at low prices. Because yes, with this jewel, Shrimps launched a real pearl bag trend , which continues again this season. But you know what they say about original pieces: copied, but never equaled...

To offer you Shrimps, there is no store in France unfortunately, but the e-shop delivers to France.

BURBERRY - BY QUENTIN

From the trenches of the First World War to the catwalks of Fashion Week, Burberry is a true symbol of English chic. The unique charm exuded by the brand's products is the result of a perfect blend of elegance and efficiency.

Dressing in Burberry means immersing yourself in the British spirit, with refined colors and patterns, classic cuts and above all iconic pieces.

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Photo by © Hulton-Deutsch Collection

Originally specializing in outdoor wear, today the brand offers a complete wardrobe from head to toe, as well as numerous accessories. And against the rain, BonneGueule offers you its complete guide:

1. THE BRAND

The story of Burberry begins in 1856. A young clothier named Thomas Burberry decided to launch his brand. Then aged 21, the young man suffered from rheumatism, which forced him, on doctor's orders, to to abandon his rubber raincoat.

As a result of this restriction, the brand's specialty was born which would make it a great success: outerwear, and more particularly raincoats. If you are also passionate about the outdoors, Benoît has released a video dedicated to the subject:

Moreover, Burberry is a pioneer brand in the innovation of the products and materials offered. I'm thinking in particular of gabardine (gabardine is a breathable and weather-resistant fabric), the check pattern (Burberry's check pattern is a tartan in white, black, red and beige colors) and of course the trench coat.

2. AN ICONIC PIECE

The Burberry piece that remains and will remain iconic is obviously the trench coat.

Now available in several ways, the trench coat is a sure value in your wardrobe, which can accompany you throughout your life against bad weather.

The unique design of this piece immediately adds presence to your silhouette, it must absolutely be the highlight of your outfit.

And in this spirit, I admit to having a particular affection for The Westminster trench coat in dark military khaki.

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For this little marvel, count on €1890... Yes, it's still luxury.

It's simple, we only see him. This heritage color takes the coat to another dimension. From the collar to the check pattern, through the small ivory buttons to the rings (which were used by soldiers at the time), the Burberry heritage range maintains the chic and military look that has been offered for centuries.

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But Burberry doesn't just offer basics. When you venture a little off the beaten track of the website, you quickly realize the stylistic richness offered by the brand.

I remember, for example, that while browsing the e-shop with Nawal, we fell in love with a Burberry scarf with a real visual proposition.

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I love the possibilities this scarf offers, but especially the story it tells. Reversible, it can be worn simply, with the check pattern, or in a daring way with the celestial print.

Burberry's heritage remains very present today. The luxury brand remains very innovative in terms of business, since it became the first to offer the sale of these products at the end of the fashion show.

MARGARET HOWELL - BY JEROME

There are many brands that fascinate me on the other side of the Channel. But if I had to pick just one, it would probably be the one created by Margaret Howell.

Benoît usually says that the brand is very popular among fashion enthusiasts . But as you've probably figured out: I'm not a big stickler for trends. It even happens that my old school clothing tastes are overtaken by fashion: velvet and shirts, to name just two examples.

So, am I nerdy, visionary or right on trend? Never mind. What I like above all about Margaret Howell is that she combines a bit of everything I look for in clothing: functionality and aesthetics , all with a fairly significant obsession with materials and a fashion vision both old and contemporary .

1. THE BRAND

For the record, Margaret Howell got started in the early 1970s. She found an echo among personalities like Jack Nicholson but also to Japan. The country loves his creations. At 75, the designer has certainly distanced herself a little from her business, but the brand continues to develop while keeping the same spirit - style, purity and sustainability .

The men's and women's collections are regularly full of little wonders. Everything is produced in Europe : some parts in Italy, others in Portugal. The brand also has a factory in London.

We can distinguish the main collection from the MHL collection, more workwear inspired . The prices are high, some might say too high - even on sale. But it is also the price of style and creativity. To go further, Benoit discusses this subject in this video:

GRENFELL - BY BENOIT If there is one brand that proudly represents "made in UK" outerwear, it is Grenfell. It's a brand that produces timeless outerwear with that little touch of modernity, for a piece that will never go out of style.
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The Windsor, an iconic piece from Grenfell, which is THE trench made in UK!

1. THE BRAND

Like Ventile, Grenfell largely contributed to forging the legend of British outerwear, by creating in 1922 a cotton fabric with a compact weave, allowing protection from bad weather while having great breathability, unlike coated fabrics. of the time. The fabric was so compact that the dye could not penetrate the fiber, and it took innovation to achieve this.

Yes, the brand was a pioneer in breathable cotton fabrics with a certain degree of waterproofing!

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Manufacturing of the famous Grenfell fabric.

Today, Grenfell no longer manufactures this fabric similar to Ventile itself, but it continues to offer parkas, trench coats, jackets, and macs still made in London , for almost 100 years.

And there are rumors like the fact that she is trying to (re)develop this famous Grenfell fabric…

2. AN ICONIC PIECE

Without hesitation the Hellvelyn parka, named after a small summit often beaten by the elements. It's a cross between a parka and a trench, but with a very warm lining, with their famous "iridescent" green which mixes olive and gray.

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And to top it all off, there is this imposing hood which adds a lot of presence to this piece which I have wanted for a long time now.

In short, it’s the coat of a lifetime!

Bonnegueule Editorial Team,

We needed a signature to bring us all together and share with you our common selections, as well as our current obsessions. In these articles you will find all our talents, our knowledge, our experiences, our sometimes madness (not the neuroses) of the entire editorial team.

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