Made in France is something everyone talks about, without necessarily knowing the reality behind it. In the same vein as Geoffrey's article, I decided to give you my opinion on a subject that is much more complex than it seems.
For those who have been following BonneGueule for a while, you know that more than the place of manufacture, what matters to us is the know-how. That's why we have Portuguese, Romanian, Italian manufacturing, etc.
Some people nevertheless ask us why we do not manufacture all our clothes in France, even though we source our wool from Jules Tournier and have widely promoted its expertise .
We almost come to blame French brands for not systematically jumping on made in France.
I regret that the treatment of made in France is most of the time very binary ("made in France is necessarily good, and the rest is third world") and seriously lacks nuance.
Not everything is black, not everything is white, and as usual in life, the truth is somewhere in between.
But why is this the case?
Why at BonneGueule, aren’t we fanatics of made in France?
What are the limits, on the brand side and, above all, on the consumer side ?
What are the advantages of manufacturing in France? And above all, which French brands do I recommend?
