Visvim is a Japanese brand which mainly offers clothing mixing traditional Japanese and American know-how (hand sashiko stitches, vegetable dyes, etc.), sometimes more technical materials and constructions.
We have seen Gore-Tex mixed with natural indigo or Harris Tweed wool.
Hiroki Nakamura, its charismatic founder, has indeed traveled extensively in Alaska and rural America. He will develop a taste for outdoor clothing, American workwear influences, and will always be very curious to explore the traditional know-how of native populations, such as Native Americans.
Back in Japan, he worked for Burton, a technical snowboard clothing brand, which confirmed his taste for functional, outdoor clothing, while remaining obsessed with traditional American clothing and shoes.
With a certain taste and eye for shapes and colors , he created Visvim in 2001, and legend has it that he simply saw that Vis and Vim followed each other in a Latin dictionary.
He started with his sneakers where an Indian moccasin is mounted on a modern sneaker sole , then he developed an entire ready-to-wear line with pieces that would become cult (his outerwear, his military jackets, etc.).
Hiroki being a person with a unique sense of branding will result in the creation of carefully chosen beautiful stores.
