Fortela

Our opinion

The brand offers a small collection each season: a few jackets, sometimes vests and above all very beautiful pants in cotton canvas or denim.

In a very wise spirit, Alessandro Squarzi's creations will fit perfectly into a "casual" style tinged with "workwear" influences.

Resolutely high-end, Fortela offers pieces produced by hand (“fatto a mano”) in workshops bringing together the best design know-how.

If the price is high, it is fully justified by impeccable quality and particularly successful design work.

It will therefore cost nearly €500 for a jacket and up to €300 for chino pants made with fabrics that are almost impossible to find today. Intended above all for purists, Fortela will nevertheless satisfy customers looking for products exuding passion, authenticity and that touch of audacity which still constitutes the strength of Alessandro Squarzi's style today.

The history of the brand Fortela

If you've already read Luca's article on Italian style, the name Alessandro Squarzi may be familiar to you.

A master at mixing influences and pieces with great simplicity, the “Italian mentor” was able to create a unique style, between Italian spezzatura and gipsy trends.

When you have built a unique universe, what could be more beautiful than transmitting it through a brand? Maître Squarzi's “baby” was born from a collaboration with different fashion players who share his love of vintage and his stylistic spontaneity.

Meaning “solid canvas” in Italian, Fortela boasts a timeless, universal and high-end approach while materializing the passion of its creator.

The brand quickly became recognized for its high quality and its ability to “twist” seemingly uninteresting pieces: old military parkas, dilapidated vests or old Selvedge canvases abandoned in dusty hangars.

Ensured by two independent manufacturers, production is placed under the sign of perfectionism and solidity : numerous reinforcement points on the denims, lining of the seams on the old American army jackets...

Halfway between ready-to-wear and clothing "chinage", Fortela is a label that is both recognized and confidential , whose human scale ensures an artisanal dimension capable of meeting the demand for authenticity of many lovers of vintage.

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