Dedicated to lovers of outdoor activities, Fjällräven exclusively offers a technical changing room for hikers.
The brand regularly revisits the great classics that have forged its legend: the Greenland Jacket, the Vidda pants, the Kånken backpack and the Expedition Down Jacket.
Lately, the label's popularity tends to extend beyond mountain trails, notably thanks to its adoption in streetwear styles and this invasion of backpacks, which are clearly not the most interesting piece of the brand.
Concerning the small Kånken model which is gaining a certain popularity in France, we warn you against certain counterfeits sold on the web at too attractive prices, and whose quality obviously does not match. (Their existence was confirmed to us by a representative of the brand).
Founded in 1960 by Åke Nordin , Fjällräven is a Swedish brand which, although not easily pronounceable, offers rather high-performance hiking clothing.
The creator of the brand was only 14 years old when he planned to launch his label, following an expedition ruined by insufficiently comfortable equipment. This was the case a few years later, when he decided to create Fjällräven, in his hometown of Örnsköldsvik (yes, it pays off big in Scrabble).
This label takes its name from a small fox found in remote areas of Sweden.
And the brand specializes in quality technical outerwear .
