Seeking to link the lightness of Italian tailoring art and the work of English structures, Arturo Cifonelli revolutionizes large tailoring via suits offering significant freedom of movement combined with a close-fitting cut.
The house is famous for the characteristic "cigarette" shoulder of its suits, whose volume is very marked, and which can only be obtained by handwork.
As in all large-scale companies, the choice of fabrics is made from a large number of references and all cut choices are left to the customer.
Lorenzo and Massimo Cifonelli take care of the reception themselves. Moreover, the PAP collection also has the famous cigarette shoulder, made in a small Neapolitan workshop.
It can boast of prices much lower than those charged by its competitors (up to €2,000 cheaper) in the very restricted ultra-luxury market.
The extraordinary history of the Cifonelli house is above all a beautiful family story .
Born in Rome in 1880 under the aegis of Giuseppe Cifonelli, the eponymous large-scale workshop developed thanks to Arturo, his son, who combined Italian and English influences to give birth to the characteristic look that the House.
Established on rue Marbeuf in Paris since 1936 , the workshop is now run by Massimo and Lorenzo Cifonelli.
After 4 large-scale lines between 1992 and 2008, the Cifonelli house launched a first ready-to-wear collection in 2014, under the direction of John Vizzone (formerly in charge of Ralph Lauren's Purple Label).
Nevertheless, the "PAP" remains an ancillary activity of the house, whose main activity remains bespoke .
