A comfortable fit that flatters your shape

We designed these jeans to enhance your style by creating a beautiful, structured silhouette.

That’s why we gave them a generous regular cut (22cm leg opening for a size 30), even more comfortable than our Renji jeans. It’s the perfect shape for those who prefer looser fits or have more muscular legs.

Combined with a natural waistline, the BG10 truly comes into its own thanks to its selvedge denim, which lets your legs keep their space.

How to wear ecru jeans

Are light-colored jeans intimidating? Quite the opposite!

  • Simply pair them with other menswear classic colors: blue, green, grey, or brown.
  • You can also create contrast with black or navy, or go for a softer look in tonal shades like taupe or beige.
  • Finally, their neutral yet luminous tone makes them easy to wear with more colorful hues — think mauve, orange, pink, or yellow, for example.

The finest of Italian denim

Benoît, our co-founder, discovered this distinctive fabric during a visit to Candiani’s workshop in Italy in 2017, where he picked up a sample.

He had a pair of jeans made from it and was quickly won over by its excellent structure and its slightly speckled look, marked by small dark cotton “neps” scattered across the surface that give it extra character.

Selvedge and perfectly balanced at 13.5oz, this fabric is woven slowly in Italy on restored vintage looms.

Neither too light nor too dark, its natural ecru tone brightens your outfits all year round.