Charming and unique, just like you
Selvedge denim, 100% cotton, woven by Kurabo in Japan.
Amid the flat, standardized jeans of the textile industry, your legs will showcase what fabric with soul looks like: the authenticity of a slightly irregular texture and the solid structure of a thick 15 oz denim. This is the kind of fabric that can only come from Japanese selvedge shuttle looms, whose slow pace allows small irregularities to form. These machines are costly and complex to master, which explains the rarity of the jeans you'll be wearing.
And when you wear them, they will go from rare to unique. As they fade progressively based on your usage, they will reveal indigo shades far more beautiful than most jeans, thanks to traditional rope dyeing: the fibers, bundled into ropes and dipped into indigo baths, don’t absorb the dye deeply, allowing them to fade more easily and develop more character.
To see this magic happen, your instructions are simple:
1. Wear them.
2. Wear them.
3. And wear them again.
