APC

Our opinion

The quality/price ratio is relatively good for the jeans (well made, but the brand having relocated most of its production to lower cost production sites, we may find it a bit expensive), and rather correct on the most other parts too.

The sober designs will allow you to integrate APC pieces into your looks without much difficulty .

The cuts are generally fitted at the bottom, but looser for the tops: this is a bias of the brand, which wants to be streetwear and urban at the same time.

Most of the pieces will still constitute a very good alternative for fine physiques. Speaking of particular physiques, it is one of the rare brands to offer jeans with such a range of sizes.

The history of the brand APC

APC, for Atelier de Production et de Création , is a French brand founded in 1987 by Jean Touitou , a colorful character (boss but Trotskyist, very good at making shock phrases in the press). Quite rare in fashion, APC started with a men's collection before launching into the women's market.

The brand's signature piece is raw denim, but its collections feature all the usual pieces, including leather jackets, accessories, and knitwear.

The design is distinguished by fairly sober lines, on rather "straight" silhouettes, but not baggy. And the pieces are renowned for their finishes .

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