Our opinion
YMC revisits men's wardrobe classics. We can talk about chinos, the denim jacket, the M-65 fishtail parka, the rugby polo shirt, fatigue pants and many others.
Looking closely, we see that the choice of materials is careful. And, when it comes to the aesthetic of the pieces, we notice a certain flair, which makes them easily wearable in a contemporary wardrobe.
Some other image pieces have a very assertive style.
We deplore an opacity regarding "made in". We can still see that some of the stitches are knitted in Scotland but not much more. Which is a shame.
However, we cannot deny the designer's attention to detail: buttons on corozo shirts, Japanese slevedge denim, saddle sleeves on sweatshirts for example.
In short, creativity as promised and manufacturing quality as expected. The price positioning is to be weighted with the place of manufacture of the parts. That said, it seems reasonable for clothes that are simple in their aesthetic. It flies away, on the other hand, for the most sought after.
The history of the brand You Must Create (YMC)
You Must Create is a London-based ready-to-wear brand for women and men created in 1995.
Founders : Jimmy Collins and Fraser Moss
Offer : from head to toe
Distribution : in their stores in London, Seoul and on their e-shop . The brand can also be found on Mr Porter , Center Commercial , L'Exception , End Clothing and others.
Philosophy : the brand's ambition is, as its name suggests, to always remain creative. “You must create” uses the words of French industrial designer Raymond Loewy.
