Come on, I'm sure you've already asked yourself this question: where does our habit of taking colorful shirts out of the closet at the first rays of sunshine come from?
If the origin of this custom is not easy to determine, I can still take you on a tour of the few reasons which, combined together, give us a global explanation.
In this article, we're going to play with a glass prism, flip through a few pages of history, and get inside your head. Are you ready ?
Reason #1: Because light colors often feel less warm
This is a first reason often mentioned, which results in a systematic thought pattern:
“Light color = less hot in summer”
Our common sense has therefore always instinctively led us to wear light-colored clothing when it is hot in summer. All this, keeping in mind the equally automatic reciprocal for us:
“Dark color = warm in summer”
On a large scale, it is therefore quite logical that this idea, as stubborn as a wine stain on your white shirt, played its role in the invasion of light colors in summer.
But where does this information come from? Is it systematically true?
Well it comes to us from the laws of physics. But we will see that the diagram is not so simple, and that nothing is all black or all white.
Colors and warmth: why are they linked?
What is a color?
To answer this question, we must first define what light is.
Light, particularly that of the sun, is electromagnetic radiation which is broken down into a spectrum of colors.
Of the entire spectrum, a central part is called the "visible spectrum". A portion of the latter is reflected on objects to allow us to distinguish their color.
The rest of the spectrum not visible to the naked eye is made up of infrared and ultraviolet rays. These can also be reflected on an object, but without influencing what we see.
Of course, you don't literally see a rainbow starting from the sun. But if you decompose the light through a glass prism, it is this “visible” part that you will distinguish.
These colors correspond to different wavelengths, as you can see here:
An object illuminated with light will therefore receive the entire spectrum and:
- Will absorb a certain part
- Will reflect the rest
The reflected part is therefore the part that our eye will perceive. The waves, and therefore the colors reflected by the object, will together give rise to the color that our eye will perceive on this object.
For example, if a t-shirt reflects a red and green part of the visible spectrum, it will be yellow to our eyes.
And if we see it yellow, it is because the sensors located in our retinas will interpret it as follows:
- Our eye perceives waves of different lengths
, - Our sensors, based on the three primary colors, interpret these waves,
- The information is sent to our brain, which will somehow interpret the meeting of these primary colors.
When we see white clothing, it is in fact because it reflects the entire visible spectrum to us.
Conversely, a black object decides to absorb the entire visible spectrum, leaving nothing visible other than an absence of color.
In principle, the lighter a color is, the more it reflects a large part of the visible spectrum. Conversely, the darker a color, the more it will absorb.
All right. But how will a body choose which wavelengths to reflect or absorb?
He could have flipped a coin, but he prefers to rely on its atomic and molecular properties, the structure of its surface, and the angles with which light hits it.
Bonus reason: brightly colored clothing makes it more beautiful in summer
The definition of a color having been established, we can now deduce together another reason why we will prefer a colorful garment in the summer: it will be more beautiful to us in this season.
For what ? Quite simply because in greater presence of sun, your beautiful orange jacket will have at its disposal a wider and more complete spectrum to reflect towards our eyes, therefore fully exploiting its aesthetic potential.
Now that you know more about light and what color is, let's look at how it relates to heat.
What is heat?
Heat corresponds to the movement of the molecules that constitute a body: the more they move, the hotter the body in question will be.
And this heat can be transferred from one body to another in three ways:
- By conduction, via the friction of molecules. The atoms will move from a cold region to a warmer region when the two bodies come into contact. Example: when you leave an object on a hot plate, it will heat up in turn.
- By convection, when within a fluid in contact with a solid, molecules move from hot regions to cold regions. Example: we’ll come back to this later.
- By radiation, when the body emits more or less intense energy radiation depending on its temperature. This energy can be light. Example: the sun.
It is this third case that will interest us here.
What is the relationship between color and heat?
When an object absorbs part of the spectrum that constitutes light, it is not just absorbing waves. It also absorbs the energy associated with it.
We are therefore in the middle of a process of transfer by radiation: the electromagnetic waves of the absorbed spectrum agitate the molecules and generate heat.
The more waves an object absorbs, the more energy it will store and heat up. However, as we have seen, dark colors are quite selfish, since they keep a greater part of these waves for themselves.
For example, a black object will absorb approximately 90% of the energy arriving at it from the sun.
And once this energy has been absorbed, it is through conduction that your dark clothing will release this heat partly onto you.
According to these principles, dark-colored clothing is actually supposed to keep you warmer in summer via its absorption of light. With a difference that can exceed 6 degrees on the surface.
But as I said just before, the truth is not that simple.
A rule far from absolute
In fact, everything will depend on the climatic conditions.
Firstly, our body also emits heat by radiation, heat which will be:
- Absorbed in a black t-shirt
- Reflected back to ourselves by a white t-shirt
Enough to moderate the temperature difference explained above.
Faced with summer heat, what will determine the real winner between light and dark will mainly be the wind.
If it is strong enough, the heat absorbed by your black clothing from your body
Conversely, without wind, the heat that your dark clothing will propagate by radiation or conduction will not be evacuated: it will remain on you. You will therefore be heated by the latter, and white or light clothing would have been more effective in this case. The latter reflects the waves instead of absorbing them. So this is the basic rule that will apply here.
So, to dress in summer, I check the wind speed in the morning and advise accordingly?
No.
Of course, these comparisons are made with equal clothing. And above all, the color of the clothing has significantly less influence than the other factors:
- the nature of the fiber
- weaving
- the cut of the garment
The Bedouins: the exception that proves the rule
The case of the Bedouins in black robes is an excellent counter-example to qualify the "dark color = warmth" shortcut. It has also aroused the curiosity of many researchers who have looked into it. The most famous study being that carried out by Israeli researchers Amiram Shkolnik, C. Richard Taylor, Virginia Finch and Arieh Borut.
We compare, under equal climatic conditions, the temperatures observed in the case of wearing a white dress and a black dress.
Although the temperature of the black coat rose to 47 degrees compared to 41 for the white coat, that of the body remained at 33 degrees in both cases. So what is their secret?
Remember: I told you above that I will return to an example of heat transfer by convection. Here we are.
In fact, the air heated between the black dress and the lower layer of clothing becomes less dense than the surrounding air and escapes through the top, creating a draft of air under the dress. The latter will bring in cooler air, and will therefore ensure natural ventilation before the heat reaches the body.
Reason #2: Story comes into play
White: king of summer in America
The general preference for light colors in summer also has some historical origins. More particularly in the case of white clothing. And to be original: we find these origins in the United States.
At the beginning of the 20th century, white clothes were not the most practical to wear in the city.
And to give you an idea of why, I'll let you imagine the state of cleanliness of a city in full industrialization, where horses are still used as a means of transport:
- abundant use of coal,
- horse droppings at every road crossing,
- dust and dirt of all kinds,
In winter and mid-season, sprinkle everything with a little rain and wind. You will quickly understand the lack of motivation of the inhabitants to take care of light-colored clothes, on which any stain would be easily seen. White being an extreme case, it was quickly banned during the year.
As Charlie Scheips, author of the book American Fashion, says in this Time article, this was the case for journalists, for example. Sources of significant influence at the time, the latter put aside their white outfits in the fall.
So, the great opportunity to treat yourself by putting on a white outfit was when you left the city in summer to go to your country house, so clean and well maintained. Of course, this was the case for the wealthiest populations, who had the necessary means to be able to stop working in the summer, go on vacation, and have a second home.
Then, once Labor Day
This is how white clothing has become a symbol of summer, relaxation, but also of relative wealth.
Although the cleanliness of cities subsequently made great progress, this symbolism of white clothing has persisted. It has even become a factor of social demarcation, with the wealthy classes relying on this tradition to defend their position in society.
This type of clothing rule allowed them to assert their legitimacy against the “nouveau riche” of the time. Making this custom a real barrier to entry, as Valerie Steele, director of the Fashion Institute of Technology museum, explains in the Time article.
For Coco Chanel, white is all the time
From the 1920s, the designer went against the codes by wearing white during the year. She will make it a trend that will soon moderate the “dictatorship” of dark clothing in winter. Not without resistance from wealthy populations.
Nevertheless, we can still see the traces of the social anchoring of white in summer. Accompanied by the general thought on the relationship of colors to heat, this historical origin is therefore far from being negligible.
Reason #03: our psychological perception of colors
A color is also a language: it represents a symbol that intrigues the historian as well as the sociologist, the psychologist... or the fashion designer.
Each civilization has built its own culture around colors, accumulating a set of notions to which they refer.
Let's take the example of black.
Black was the color worn by ecclesiastics during the Protestant Reformation. During the 19th century, people representing authority also wore black: firefighter, clergy, etc...
Result ? In the eyes of Western populations, black was therefore linked to respect, formality, and austerity. We therefore find here the formalism given to dark colors.
Later, notably with the arrival of Coco Chanel
The palette of bright colors that we may wear in the hot season are therefore not without connotation either:
- After referring to the notions of gambling, luck, and negative superstition
, green was associated to nature, and to life. - Yellow is linked to flowers and spring rebirth
- Orange can bring to mind emotion, optimism or even the sun
- Blue is identified with the sky, the ocean, and escape
Nature, flowers, sun, ocean, escape, optimism... so many notions that we easily associate with summer or vacation.
In Western culture, it is therefore often by consistency with the semiological universe of light or bright colors
Now you know why your pale pink shirts blend in better when they're in the sun