After having been a sales advisor, store manager, visual merchandiser, stylist and even model, he is now an image director . As part of our new format "A day with" , we followed Antoine, member of the BonneGueule team since October 2015. Meeting place? Paris.
A portrait can also be discovered below on our Youtube channel:
His occupations
It's been eight years since Antoine embarked on the BonneGueule adventure and since then, none of his (well-paced) days have been like the previous one . “I can take care of the windows to be put in place in relation to a launch, or go to our store on rue Commines to see with the teams on site what to highlight or not ,” explains he. "For the past few months, I have been working more and more on styling and shootings. And recently, I started directing the image for the brand - it happened quite naturally , and it includes visual merch, shootings, styling..."
His daily routine
In Paris, Antoine did like many locals: he started running. “I’m doing more and more long distances,” he says. " It's become part of my daily routine . It helps me think of something else and even structure my day , especially since I became a dad: in the morning, I have obligations. I take my daughter to the daycare quite early, around 8:30 a.m., so I got used to running before arriving at the office .
His passions
“I have an unspeakable passion: football jerseys . And I am a big supporter of PSG – which is not necessarily easy to admit in the community,” recognizes Antoine.
The latter also played football for around fifteen years – “but you know the Crusaders,” he slips. A period during which he participated in a league called “Le Ballon”, set up by one of his friends . “We participated in tournaments – we even went as far as Japan.”
Beyond sport and competition, our image director particularly appreciates “all-around aesthetics” . “It comes back a bit to everything I do today: the image of football, the supporters, the jerseys, the design... it’s really something that touches me.”
Another passion of Antoine? Japan, where he went thanks to the Ballon and where he met “great people”. "I like Japanese food, culture and fashion obviously. And I'm a big fan of fashion magazines and books, especially Japanese fashion. I really like Popeye, Grind magazine, things like that... and also books that provide retrospectives of Japanese brands."
His good addresses in Paris
In Paris, Antoine has his little addresses that remind him of Japan . Among them, the Pontochoux restaurant (located in the street of the same name, in the 3rd arrondissement), where you can taste a delicious Japanese curry.
At Pontochoux, in Paris
A stone's throw away, at number 20 on the same street, is the Gaijin Paris boutique. Antoine hunts for second-hand and vintage pieces , from Japanese brands.
His favorite pieces
And if he had to keep only one piece of his wardrobe, Antoine would save this shirt from the Japanese brand Comme des Garçons . A vintage piece that he bought at Gaijin Paris. “She’s a bit unusual, with lots of buttons.”
As for his favorite BonneGueule piece, it is obviously the Leonor chinos, co-designed with his colleague Giovanni. “It’s a piece made from Japanese canvas, with a lot of high-end details . And symbolically, we named it after my daughter.”
And to check out our previous episode with Jordan, head right here .
