I might as well tell you right away, the nuggets that I am going to present to you are not given. And their price is not always completely rational, but that's also what passion is , when you have a crush, you have to express it and share it. On the condition that the crush is the start of a long relationship with clothing. This is what I will try to do here.
Maharishi kimono jacket
Why this brand?
Marahashi has been known for a long time at BonneGueule, often present in our selections and with whom we collaborated in 2016 on a cargo ship .
The more I look at their site, the more I am seduced by their pieces, especially those with camo, except when the embroidery takes up too much space. On my next trip to London, it is certain that I will visit their store.
Why this room?
When you work at BonneGueule, you are inevitably immersed and influenced by everything that comes from Japan in terms of men's fashion, whether it is style or materials. And here, at the moment, we are talking a lot about noragi jackets, like David who tested one from Malaysia .
For my part, it is a revisited kimono jacket, notably shorter and with narrower sleeves than the traditional sand-colored kimono that caught my attention. Right away, at first glance. Without really knowing why.
While I'm a fan of a rather classic style, attracted by workwear, it's a big step for me to fall for this thick cotton jacket, whose design is inspired by the US Navy's N1 jacket, worn by the GI's during the Second World War.
My style revolution is underway! A piece that will fit
The fleece lining that you can see allows you to wear this jacket when temperatures are cool.
This clever strap inside allows you to wear the jacket "on your back", reinforcing the versatility of the piece.
Hoodie The Strike Gold
Why this brand?
It was late in the evening, while browsing a forum, that I discovered the brand The Strike Gold and the piece presented here. Best known for its jeans, The Strike Gold is a Japanese brand from Okayama that has been working for 20 years to use American know-how that has disappeared or is disappearing. For the rest, very little information on the brand.
Why this room?
These are the kind of pieces that I have always liked. I find the hoodie warm and I always have one on hand, in almost every room in the house.
When I told Benoît the price of this hoodie, he was clear, “you better explain why this hoodie costs so much”. Big pressure. So, I carried out the investigation, with the help of Nicolò and Jordan. Above all, the cotton comes from Zimbabwe, a country renowned for its quality, it is woven in Japan on very old tubular machines called "loopwheel" or "tsuri-ami-ki", which Benoît and Geoffrey went to discover during a on-site report. They are much slower than modern machines, producing only 20 to 25 sweatshirts per day.
This is where passion, which is by nature irrational, can become rational, because it is based here on factual elements.
Those who like this type of piece can also take a look at The Real MCCoy's hoodies, which are a little more reasonable on the budget side.
Parka 4 Ganci Fay Archive
Why this brand?
A discovery for me, and the editorial center, via Alessandro Squarzi's Instagram account, which regular readers of BonneGueule know well. You can also rewatch an interview carried out in 2016 during Pitti Uomo.
In this case, Alessandro Squarzi collaborated with the Fay brand to develop the Fay Archive collection. Which would benefit from giving more details on the manufacture of these clothes.
Why this room?
Three elements on this parka caught my eye immediately. The metal hooks, corduroy collar and sleeves with leather inserts at the cuffs give it a lot of character. Made in Italy, in cotton, unlined, it can be combined with a fleece jacket sold separately to face colder temperatures.
