In your wardrobe, there are two types of clothes.
On the one hand, the basics, rather common pieces that serve as the basis for your outfits, without making waves.
On the other hand, there are the stronger pieces. Those who have a personality and who give that something extra to your look. These are the clothes you love to grab from your closet in the morning because you know you can count on them to get you through the day in style.
No need for a mirror on these days: you know your look is stunning. (ABCL pants, Lip watch lent by our friend Don).
The clothes that I am going to present to you are part of this second category. And that’s why you’ve already really appreciated these pieces at BonneGueule in the past.
To cope with the changing temperatures that are coming, we have therefore decided to offer you new versions:
- A new wool flannel cargo pant, with a next level of style.
- Two new colors for our turtleneck sweaters, to increase the stylistic possibilities.
And it's our dear Jordan, reckless god of wool armed with his two-pronged wooded trident, who lent us his modeling talents to present our clothes to you. (Converses Jack Purcell).
Level up: our new wool cargo pants
Cargo pants and BonneGueule, a long love story
Our story with cargo began almost five years ago, with a first wool model whose success made Benoît very proud of this new challenge for the BonneGueule wardrobe.
It continued last year, with a version in ripstop wool and another in olmetex cotton that you welcomed with open arms.
It continues today on a new page: we are proud to present our cargo pants with the most accomplished style.
Here is the beast in all its glory. (National Standard Brogues)
And if we love cargo pants so much, it's precisely because of what they bring to your wardrobe stylistically.
An ideal alternative to jeans and chinos, cargo pants are the first piece you can turn to when it's time to add more style to your legs.
Embodying its military origins, the side pockets add a twist that makes your outfits more unique.
Imagine an outfit. A jeans/sweatshirt combo for example. It's pretty cool. Effective. But it remains a simple outfit, which can sometimes flirt with boredom.
Imagine the same outfit, but replace the jeans with cargo pants. You have a look that is out of the ordinary, more original, which has something to tell.
This is why we love cargo pants so much. And it was high time for us to go further with this piece.
Our new interpretation of cargo
A more graphic wool flannel, for traveling with elegance
You probably know: usually, cargo pants are a piece of cotton, made of a very thick gabardine so you can crawl in the jungle with a knife between your teeth. But also to serve its military origin.
For our part, we chose a beautiful wool flannel for three reasons.
1. It gives it a more urban dimension, so you can wear it more easily in your daily life while enjoying its adventurous side.
Adventurer's pants, certainly. But versatile adventurer pants, in a beautiful charcoal gray flannel that you can easily match with everything.
2. It gives it a certain elegance, which provides an interesting contrast with the relaxation suggested by its cargo pockets. So, you can integrate it into a casual outfit as well as into a more formal one.
These pants are a real Swiss army knife for your wardrobe. It will be as effective on days when you are casual as on those when you want to bring out the tailoring card. (MAN 1924 jacket, BonneGueule shirt ).
3. It will keep you warm while following you through thermal variations during winter and mid-season. Thanks to the powers of wool.
But as I told you, the objective of these pants was to go further than with our previous wool cargo pants. So we had to find a flannel with even more charm.
Benoît and Julien, our collection manager, searched tirelessly before stopping to find their happiness, which will also be that of your outfits:
A carded flannel with a micro pinhead pattern, made from heathered yarns ranging from white to very dark anthracite gray.
“We were looking for a very graphic flannel, which would have a stronger style statement and more personality” - Julien.
From a distance, the result is uniform. And as soon as we get closer, we can see this relief full of rough edges.
This is a fine 18.5 micron wool that will stay soft on your thighs.
The weight of the fabric is 218 g/m2, heavy enough to keep you warm in winter without losing fluidity.
Vitale Barberis Canonico, from the history of Italian spinning to that of BonneGueule.
It was once again from our loyal transalpine supplier Vitale Barberis Canonico that Benoît and Julien found this beautiful flannel.
As a reminder, it is one of the oldest spinners we have worked with, since the first traces of its activity date back to 1663!
A document which includes, among other things, the dyeing techniques passed down from father to son at the draper's house.
And if we call on this historic family business since the beginnings of BonneGueule, it’s because:
- They have a creative capacity that results in simply magnificent fabrics, with always just the right shade and impressive drape.
- They are vertically integrated and therefore control their production chain, with a spinning mill located in Biella in northern Italy, and wool sourced in Australia.
- They take into account social and environmental issues , details of which you will find in their code of ethics.
Two darts at the front, for sartorial inspiration
Do you know what's more stylish than flannel cargo pants?
Pleated flannel cargo pants.
Because style is hidden in the details, we added this element which refers to the world of tailoring to push the cursor of elegance even further.
They bring structure and offer a more sophisticated look to the whole. Without preventing the pants from blending into the outfit. (BonneGueule Outfit, Grenson Boots).
Pockets with a stronger design, to preserve your belongings in style
As for manufacturing, the whole thing is assembled in our usual workshop in Romania.
“To respond well to the stronger spirit of the piece, we also needed pockets with more assertive lines” - Julien
Benoît and Julien therefore thought of these pockets with a design richer in details, while remaining adapted to the elegance of the pants, since they are well plated. Without unnecessary volume, for a refined look.
With their gusset in the middle, these pockets will accommodate your headphones and other personal effects with joy and style!
So that you can keep everything safe, we have also provided a YKK zip on the right rear pocket and one on the left front pocket.
A carrot cut, for more comfort (and a cooler spirit)
The elegance of flannel pants combined with the comfort of joggers.
Style, versatility, thermoregulation... only one thing was missing: comfort.
That's good: the carrot cut leaves room between your thighs, and therefore offers you a lot of freedom of movement, while drawing the line of the leg thanks to a tight bottom.
It also contributes to this balance between the relaxation it brings with the cargo pockets, and the formalism suggested by the flannel.
With its lower crotch, the carrot cut also gives a cooler side to the piece. (BonneGueule outfit, L’Egoiste vest).
It will therefore be up to you to choose whether you want to emphasize this casual aspect like here, or whether you prefer to place the cursor on the “soft tailoring” side like above.
A size guide just for you
Our turtleneck sweaters: two new colors, an abundance of new possibilities
The turtleneck, icon of masculine elegance
Remember, at the start of the article I talked about stronger clothes, with something extra. The turtleneck is a perfect example.
And if it stands out so much from its knitted cousins, it's for two main reasons.
1. Just like the white t-shirt or jeans, it is an iconic piece of our wardrobe, which has become a symbol of masculine elegance since it highlighted the build of the great men of Hollywood: Steve McQueen , Daniel Craig, Paul Newman...
Steve McQueen, in the film Bullitt. With a round neck, it wouldn't have had the same class. (Photo credit: Getty).
2. Its collar brings a certain sophistication, it gives panache
It is a collar that subtly dresses the neck, which highlights the face while remaining sober. (Jean Officine Générale).
Once you have let yourself be tempted by its magic and its comfort
That's why, last year, it was time for us to embark on the turtleneck adventure.
And many of you followed us, so many that a need for restocking was quickly felt.
So, to start: thank you! Thank you for this very encouraging welcome that you gave to this piece, thank you for your trust and your feedback on it which reassured us in the decision subsequently taken.
Because we have chosen to go further, by offering them to you in two new colors, to better meet your needs across a full range of stylistic possibilities.
Jordan doesn't want to take his off anymore. According to him, he can no longer remove it.
There are BonneGueule turtlenecks... and there are others
A very particular knitting stitch, for charm
The #1 weapon of a beautiful knit that makes the difference: its knitting stitch!
Because a smooth knit sweater is synonymous with boredom, we knitted ours in seed stitch to give it beautiful relief.
A charming texture that adds a dose of elegance and sophistication to knitwear. It is on this type of detail that the difference between a sweater and a beautiful sweater is made.
A knit entirely made by our transalpine friends
It was from the Italian Lanecardate, from the Vitale Barberis Canonico group, that we looked for the thread for our knit.
It is therefore a link in the vertical integration of VBC, and its main spinner for carded wool fabrics.
And as vertical integration is synonymous with control over the quality of production, Lanecardate buys its wool in Australia and New Zealand, raw and unwashed, to have control over all stages of transformation up to spinning.
The wool bales arrive directly after shearing, without any intermediate processing step.
Once the yarn is obtained, the stitch is knitted in our usual Italian workshop. Concerning the thickness of this mesh, it is a gauge 12
90% wool, to say goodbye to heatstroke
News of the day: there is still no better material than wool for winter and mid-season knitwear.
- It insulates you from the cold, and releases this heat when it's hot. Which will save you a lot of drops on your forehead on the bus.
- It does not crease, thanks to its natural elasticity which will allow the sweater to always fit well on you, in the greatest comfort.
- It does not retain any odor. So fewer washes. Which is good, because you quickly want to put your turtleneck on and put it back on once you've tasted its charm.
The natural elasticity of wool also helps the collar fit snugly against the neck without sagging.
10% cashmere, to better care for your back
I spoke above about the comfort provided by the elasticity of wool, there was only one thing missing: the softness of cashmere
Cashmere fibers are particularly fine and soft; adding a hint of them to our knit gives it all the softness and suppleness it needs.
No problem wearing this knit without a t-shirt!
It is also the cashmere which gives it this slightly fluffy appearance. I already know what you're thinking, and we would have loved to make a quilt for you, but the price would have been stratospheric.
0% scissor cut, to follow your shoulders well
No surprise: it's still a fully-fashioned montage.
To make a sweater, many manufacturers cut out the sleeves and the bust from meters of material to waste part of it and sew the others together.
Our workshop knitted them in one piece and then re-knitted them together.
No vulgar seams, a more solid assembly, and a nice clean fit on the shoulder.
Our two new colors: in search of the perfect shade
You may have noticed: we did not use the same spinner as last year.
For what ? Because when Julien and Benoît are looking for a color, they are very precise and demanding about the shade they want.
"Camel and gray knits, we see them everywhere, in all shades. It's not easy to find the one for which you will say " wow, that's a beautiful gray!" once you see it will see on a sweater". - Julien.
There, we just told Jordan that he had a nice sweater. And among the ingredients that make a beautiful sweater, there is in particular the accuracy of its color.
Sample after sample, prototype after prototype, our two material miners ended up coming across a subtly mottled anthracite gray, as well as a warm, slightly camel beige.
#1: An anthracite gray, multi-purpose
( Mac BonneGueule )
Among the first colors that should equip a man's wardrobe is gray.
This is called a basic color. A safe color, which you can add to other colors without using your brain too much in the morning. A versatile color.
Halfway between white and black, it is neutral enough to easily match all the colors in your wardrobe.
Think about a color. Do you have it in mind? Gray works with it.
But the problem with a basic color is that it can quickly fall into austerity. Becoming boring if she's alone in an outfit.
The solution ? A slightly mottled anthracite gray, on a textured knit, loaded with relief and slightly fluffy.
It is thanks to these kinds of details that a gray sweater stands out from another, and that it becomes very attractive when it is alone, while being easy to match with other pieces
No problem stacking colors. Here, with different shades of browns and blues. (Vintage Scarf).
In this outfit, the turtleneck plays its role very well by bringing its touch of elegance, without taking over another piece. And that’s all the power of this gray.
The charm of the knit and the beauty of its gray contribute to the cocktail of materials and colors while remaining discreet.
Another outfit that exudes balance: each piece fully expresses its beauty without cannibalizing another.
The secret ? Timeless colors, in beautiful materials. ( BonneGueule Chelsea boots).
#2: A camel beige, a playground for your layerings
It was the beige that made Julien fall for it, with its warm hue and very pleasant to look at on this type of knit.
Here too, for this second new color, our goal was to increase the stylistic opportunities available to you.
These turtlenecks should become a playground on which you can multiply the mixes and contrasts.
And this beige is made for the layering sandbox.
It's just light enough that you can base layer it.
Once on your shoulders, you will just have to play the card of shades of brown tones like here with the jacket to be able to add layers and arm yourself with a look full of style.
By decorating your beige turtleneck with white, ecru or brown layers, you can easily break up the whole look with a stronger blue without disturbing the harmony. Like Jordan does so well with his shirt.
Because these “earth” tones, which we find in a large part of our closet, come from the same palette, and will always blend well together. Whatever their number, they will always be ready to welcome other, stronger colors.
You can also use this beige turtleneck as a support for other shades. More daring, like this denim jacket/ Milanese combo, which works very well thanks to the mix of blues. (Homecore beanie, vintage Levis denim jacket, Carmina shoes).
For those days when you want to keep it simple, just let this beige speak for itself. (Vintage Bernard Zins pants).
Our size guide
One last tip: while getting ready in the morning at home, when you have fun trying all the possible combinations with it, don't forget to go to work.
How to get our funnel neck sweaters, cargo and bomber jackets?
Visit our stores.
