You already know, we fell in love with Lyon during our Tour de France .
Its setting, its pace of life, as well as its calm and warm atmosphere have made it one of Elie and Benoît's favorite destinations for the weekend. This is also what led us to open our first permanent store there after Paris.
We are also very happy to see that in this store, you feel good and supported. It’s even essential for us.
So, we asked ourselves how we could go even further. Elie and Anaïs looked into the question and the answer is... a brand new store.
Come on, I'll tell you all about it.
Why change address?
As you can imagine, choosing the new location was not an easy task for Elie. It was important that the store was:
- in the center, with easy access.
- in an area where you can do your shopping comfortably,
- but also bigger , I'll come back to it right after...
We are now located at 40 rue du Président Édouard Herriot , in the 1st arrondissement.
We are located right between the Hôtel-de-Ville and Cordeliers Bourse stations.
We are on the most masculine part of the axis. A bit like a mini eco-system, we were able to settle among brands that shared our values , like Jimmy Fairly and his glasses.
Nearby you will also find Zapa , the luxury multi-brand Graphiti, Repetto, as well as Aesop cosmetics.
We have also prepared a shopping and lifestyle tour for you in the neighborhood.
To find out what each number corresponds to, come and get your route plan in store. 😉
A store designed for you
One of our challenges was to be able to offer you more inspiration and look possibilities , directly in store.
Very soon, you will find models
We are keen to offer you more inspiration . In line with the models, we have also prepared pretty lookbooks with lots of outfit ideas, to be found directly in store.
You also told us about the waiting time for fittings, which can sometimes be long. We have therefore increased our number of cabins .
We hope you like them!
And while you change, your sweetheart can wait for you quietly in the lounge area.
Time to drink a coffee, leaf through a magazine...
... or chat rags with us!
A tailor-made selection
In this store, we are lucky to have a very large reserve space. Who says great reserve, says... no more references !
As a result, we were able to provide a slightly wider multi-brand selection. In this regard, we are happy to see that for some, we will be the only distributors on the peninsula :
- Sunspel , a high-end English brand over 150 years old,
- Il Bussetto , small, well-made Italian leather goods,
- Adorn and their refined jewels,
- Howard's and their ties that we no longer need to introduce.
Make your shopping easier
An iPad will be made available to you.
You will be able to browse the product pages of the site, watch episodes of Bon Look , but also:
- try on site, order via the tablet and have it delivered to your home, by courier, in 30 minutes (from January 2017),
- same system for retouching ,
- and finally, pay in three installments without fees .
For his part, Florian continues to think about new services to make your experience as pleasant as possible.
A whole new space
This is where the other advantage of such a large reserve comes into play. We chose to divide it in two:
- on one side, the stock part,
- on the other, a “workshops” section.
The latter will host several different activities, a way for us to transcribe directly in the store the proximity that we share with you on the site.
Barbering and hairdressing, shoe care... I'll give the floor to Céline, who had the idea:
The idea is to go beyond the framework of the shop stricto sensu, in favor of a living space where the community can stop by for the pleasure of chatting with us .
In the current store, we notice that some customers come just to say "hello" to us when they are in the neighborhood: we find that super cool and we would like to find this principle on rue Édouard Herriot. In short, work seriously without taking yourself seriously.
Needless to say, we are waiting for your suggestions and opinions: this space is for you! Of course, we will keep you informed of each workshop set up.
The entire Lyon team.
The final word
Once again, we are very happy to be able to welcome you to this brand new store.
Many of you came for the opening, some even having traveled from other cities for the occasion. We send you all a huge thank you: it is your support and your trust that allow us to move forward every day.
Besides, we have plenty of surprises in store for you that we will reveal to you as we go along. You weren't expecting us to tell you everything right away? 😉
Come visit us, Céline and Alexis are loyal to the post.
So see you soon!
