Son of a Tailor is a young Swedish brand with a unique offering: half-measure t-shirts, sweaters, sweatshirts and polo shirts .
The brand has an algorithm that determines in a few questions a basic cut for your body type. You can then adjust this base as you wish.
Son of a Tailor can therefore dress all physique types : athletic, stocky, tall, short, etc. The brand can also satisfy demanding customers: you can adjust the opening of the collar or the width of the sleeve, for example.
We have not yet been able to test the brand's products . That being said, we have received good feedback from readers who have tried the experience , who praised the brand's support as well as the product received.
Son of a Tailor even offers to return a product to you for free if the one you initially received is not suitable.
In addition to the concept, we can salute:
- A good choice of materials : long fiber cottons (ELS = Extra Long Staple) or extra fine merino at 17.5 microns
- Made in Europe : Portugal and Italy
- Good transparency on suppliers and material labels.
Finally, the prices are well positioned given this very personalized offer: count between €50 and €70 for a t-shirt, €100 for a sweatshirt, €140 for a wool sweater.
We can deplore that the materials chosen are relatively basic, without much roughness. But it is far from being prohibitive.
Ultimately, we recommend Son of a Tailor if you're having trouble finding knits with a fit that fits you well.
Son of a Tailor is a Danish brand offering knitwear (t-shirts, polo shirts, sweaters, sweatshirts) and half-measure shirts.
Founder : Jess Fleischer
Year of creation : 2014
Offer : Son of a Tailor stands out from the competition by offering tailor-made knitwear. It also offers tailor-made shirts as well as some additional accessories (masks, scarves, hats, gloves) which are not tailor-made.
Distribution : online on its e-shop
