Our opinion
Given the size of the catalog, the assessment of products is done on a case by case basis .
While it may be conceivable to incorporate pieces with the iconic “Swoosh” into your outfits, be careful of certain clothing items with an unsubtle design that only has the brand logo as an argument .
As for sneakers, we would rather recommend timeless models such as Blazers, Air Force Ones or Air Max. For other models, this will also be on a case-by-case basis given the variety of the offer. Certain pieces with a more elaborate design can be integrated into assertive urban outfits.
As for quality, it is generally correct although variable: be careful with certain pieces with materials of little interest, even synthetic, for which you will only pay for the notoriety of the brand.
Given the prices charged, one might wonder what the ethics are. Nike almost only uses subcontractors in developing countries for its production, with difficult working conditions that are often singled out. Despite the multinational's transparency efforts, it is difficult to know whether unfair dismissals, unsanitary workplaces and child exploitation are no longer a reality.
The Nike ACG (All Condition Gear) range is a very good gateway to techwear for a reasonable budget. This is also where the most elaborate things are done at Nike: sophisticated designs (managed by the founder of Acronym, a high-end techwear brand), versatile materials (breathability, water repellency and even waterproofing) and functionalities. pushes.
The history of the brand Nike
Founded in 1971 in the United States by Bill Bowerman and Philip Knight, Nike is a brand initially specialized in sports shoes. Today, it has become the world leader in sports equipment, ahead of its main competitor Adidas with $36 billion in turnover in 2018.
Now, Nike products are aimed at all areas of sport, from sleeves to accessories. The brand also offers a streetwear wardrobe, as well as collaborations with renowned athletes and other brands such as Acronym.
Abundant and vast, Nike's offering is distributed massively around the world, in its own points of sale as well as in multi-brand stores.
