Created in 1965 by the eponymous family, United Colors of Benetton is an Italian entry-level ready-to-wear brand belonging to the Benetton group. The brand quickly became international, and today has points of sale in France (nearly twenty, including around ten in the Paris region), in Italy, in Germany, and even in North America.
Known for its colorful basics, United Colors of Benetton offers clothing for women, men and children. The pieces are mainly casual: knitwear, t-shirts, pants, accessories, loungewear... All without moderation on the color mixes.
Benetton wants to be involved in social issues through denunciatory advertising campaigns, notably signed by photographer Oliviero Toscani. It also claims to be environmentally friendly in its supply chain.