Lacoste is a French mid-range ready-to-wear brand for women, men and children. In addition to its iconic polo shirt, it offers complete collections, from shoes to outerwear, including perfume.
Founded in 1933 by the industrialist André Gillier and the tennis champion René Lacoste, the brand is today identified worldwide through its logo: the crocodile, taken from René Lacoste's nickname. The latter launched the brand by inventing the iconic Lacoste polo shirt in order to be able to offer clothing suitable for playing tennis.
The Lacoste brand is widely distributed: an e-shop, dozens of its own stores in France, and a strong presence in multi-brand distributors. Be careful, however, of counterfeiting, which is widespread.