Jackets, but also pants or backpacks: the Nanamica collection is very extensive every year and always particularly successful.
Characterized by comfortable cuts and high-end finishes, Nanamica products are part of both a workwear approach due to their origins, and a techwear approach due to their functionalities.
Unfortunately, the label remains poorly distributed in Europe, and its price in Western stores suffers from import and exchange costs.
However, you will find many products on sale at the right time in shops like End or The Norse Store, with much more competitive prices!
Nanamica, the “brand of the seven seas” or the successful marriage between Japanese know-how and modern technical innovations .
Born in 2003, the label initially brought together the work of Eiichiro Homma, a lover of technical materials, and Takashi Imaki, a Japanese designer recognized for his ability to create comfortable and elegant silhouettes.
After a notable start on the local market, Nanamica opened abroad in 2010 by displaying at Pitti Uomo. The accuracy of the collection and the originality of the materials are surprising, but it is above all the integration of technical capabilities (GoreTex, Coolmax, etc.) in urban clothing that allows the brand to stand out from the crowd.
Collaborating with names as prestigious as Woolrich or Clarks, Nanamica has in just a few years developed a unique approach to clothing, based on practicality and discretion.
Today particularly renowned for its Gore-Tex parka and jackets, the brand is also distinguished by producing The North Face's “Purple Label”, a vintage-inspired line for modern use.
