Hircus today offers one of the best quality/price ratios in cashmere . The products are both soft, highly durable, and have sophisticated cuts. The brand fully succeeds in its bet by offering products that are both classic and modern.
With between €150 and €200 for a high-end pure cashmere sweater, the brand is necessarily placed above Monoprix or Uniqlo products.
Each season Hircus imagines innovative models like the “Yuna” round neck with a finely worked texture. This is a very good address if you are looking for fitted, warm cashmere with quality finishes .
You will be able to find competitive products in a slightly lower range, but you will not find the same workmanship of the material.
Born in 2014, Hircus is a young Parisian brand founded by two friends who share the same idea: to give cashmere a new lease of life and move it away from its somewhat outdated label.
To do this, they choose to turn to Inner Mongolia, where goats produce the best cashmere. A country also renowned for its manufacturing workshops based on century-old know-how.
In order to offer competitive products at a reasonable price in relation to their quality, Hircus has chosen a development model based on the vertical integration of as many players as possible. The brand goes through its own structures from design to marketing .
It has both its own e-shop and a boutique on rue Commines , a stone's throw from the BonneGueule storefront.
