Offering a wide range of clothing, Comme des Garçons is a paradoxical label, and one can easily get lost in all the lines offered by the brand.
We will avoid the CdG Play line, which is rather cheap. The CdG Homme Deux line is the most “basic” of the rest, while the others are more designer-oriented.
Between popular hype and fashion shows, the brand nevertheless stands out for the great care taken in the development of its pieces, with very good quality polo shirts and shirts.
The prices, however, are particularly expensive, with the label seeking to maintain its elitism and rarity.
We cannot therefore speak of a "good" quality-price ratio, in the sense that the brand is not essentially in this approach to fashion.
Rei Kawakubo also collaborates with other players in the clothing world: Comme des Garçons has regularly partnered with Converse since 2009, while a capsule collection was developed with H&M in 2008.
Launched in Japan by Rei Kawakubo in 1969, Comme des Garçons quickly stood out for the audacity of its feminine collections and its ability to innovate over time .
At the heart of the biggest controversies in the fashion world, the label has asserted its non-conformism and creative freedom since its origins: in the 1980s, its collections made of holed denim and poorly cut jackets shocked traditional haute couture as much as They leave an impression on the public.
However, the brand stands out. Despite criticism, Rei Kawakubo was recognized worldwide at the end of the 1980s: Comme des Garçons exhibited at the Center Pompidou in 1986 and opened boutiques in San Francisco and London at the same time...
Several hundred distributors contacted the brand in a few years. In France, the multi-brand boutique Colette has become a privileged partner of the Japanese label.
In the 2000s, “CdG” innovated once again by returning to a very raw approach to clothing: the brand organized fashion shows and sales in abandoned factories, dismal parking lots, suburban alleys, etc.
At the same time, the brand is developing its men's line under the leadership of Rei Kawakubo's protégé, Junya Watanabe.
Lately, Comme des Garçons has been one of the pillars of the “ hype ” and the brand's basic pieces such as t-shirts, polo shirts or logo shirts are snapped up in trendy shops around the world.
At the same time, the brand continues to innovate with each collection and launches new more or less luxurious labels such as “Black Comme des Garçons”, the upper range of its ready-to-wear offering.
