Our opinion
Atelier Particulier can pride itself on offering excellent value for money on their accessories.
Their products have a manufacturing quality worthy of the mid or even high end, while their prices are more those of an entry-level or mid-range brand.
In recent years, however, we have noticed a trend common to many young brands which make price their argument: a marked exaggeration in communication about the quality of their products. Certain marketing statements can mislead consumers, leading them to believe that they are purchasing an exceptional product that defies all competition, whereas they often purchase a simply “good” product. We will cite for example the slogan "luxury at workshop prices" (a concept in itself impossible since it would mean, for a brand, making no margin, small or large, and therefore immediately disappearing), or even talk about materials "so exceptional that we don't know what to call them" (for a renowned cashmere, which, if it is of a certain quality, does not deserve such superlatives either) The brand obviously remains a safe bet, but be careful, therefore, of getting carried away.
The history of the brand Private Workshop
Created in 2013 by two French people, Atelier Particulier aims to offer high-end accessories at an affordable price.
The brand launched through crowdsourcing campaigns and now has its online store with occasional crowdfunding pre-orders.
Atelier Particulier, a brand only present online, relies on word-of-mouth and direct-to-consumer to offer the lowest possible prices.
Its ephemeral collections consist of accessories such as belts, ties, hats, scarves, scarves and gloves.
