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Be honest, it has happened to you: you're watching a TV presenter and, without really knowing why, you say to yourself , "His shirt looks cheap, doesn't it?
It's not just an impression. Poor quality shows. And guess what? Good quality too.
A suit that's shiny when it shouldn't be, a sweater that's a little too artificially soft, buttons that threaten to fall off the first time you wear it... These are all signs of a sloppy garment.
And yet, many men still choose quantity over quality. Just look at the ever-growing success of fast fashion. It's tempting, let's face it: more clothes means more options... Well, in theory. Because in reality, we only wear 70% of our wardrobe (source: Novethic).
So today, we're going to set the record straight: here are 5 excellent reasons to invest in quality clothes.
1 "I can't afford cheap clothes"
Let's be honest: if you see a 50 € sweater next to a 200 € sweater, your first instinct is probably to choose the cheaper one. That makes sense.
But here's the catch: a quality garment is one that lasts. Better materials, more meticulous workmanship, stronger seams... It won't budge after three washes.
Do the math:
- A 50 € sweater lasts a year.
- A 200 € sweater that lasts 10 years (or even longer).
Which one really pays off?
So yes, there's a limit. Putting 500 € into a sweater won't make it indestructible. But between disposable bottom-of-the-range and well-thought-out quality, there's a happy medium.
2. A garment is much more than a piece of fabric
Clothes are everywhere in our lives. We wear them every day, we buy them regularly... and we almost forget that they are the fruit of remarkable craftsmanship.
These days, the infernal pace of the major retailers would have us believe that producing a garment is easy. But it's not. Behind a quality garment are precise choices:
- A well-selected fabric for its fit, texture and resistance.
- A well-considered cut to best adapt to the wearer's morphology.
- Careful finishing to ensure comfort and durability.
A quality garment is one that tells a story, the story of those who designed it with care.
3. Less but better: the impact of your dressing room on the world
Choosing quality clothing isn't just a question of style or money. It's also a question of social choice.
As you read this article, tons of clothes are being thrown away every day. Chile's Atacama Desert is filling up with more and more of our abandoned clothes, and African markets are overflowing with unsold stock.
Faced with this, we have two options:
- Continue to buy and throw away without a second thought.
- Think before you buy, choose pieces that last and won't end up in the garbage can after a few months.
Investing in quality clothing means reducing the impact of fashion on our environment, not only by avoiding waste, but also by encouraging manufacturing techniques that are gentler on the environment.
4. Quality clothing creates bonds
When you pay the right price for a quality garment, something almost magical happens: you take care of it more naturally than the other items in your wardrobe.
Because spending a sum of money that we're not used to spending obliges us. We enter into a moral contract with ourselves through the piece. And that's powerful.
For a pair of shoes, it pushes us to wear shoe trees, to look after them regularly.
For a sweater, to wash it by hand rather than by machine.
For a suit, to leave it on a hanger in a slipcover instead of throwing it in a ball on a chair.
As a result, we increase tenfold the longevity of clothes that were already made to last.
This bond we create with our quality clothes changes our relationship with fashion. We move from compulsive buying to a dressing room that makes sense, with pieces we really enjoy wearing.
5. Quality can be worked on... and improved
When we say that quality shows, sometimes it's immediate (a perfect cut, impeccable fit). But sometimes you have to wait a while to see the difference.
Cheap jeans don't age: they wear out. A beautiful selvedge fabric, on the other hand, transforms over time, becoming more defined where you fold it, embracing your morphology.
It's the same with leather: a fine pair of shoes or a well-crafted jacket develops a patina over time and becomes unique.
Quality is a garment that evolves with you.
Conclusion: rediscover meaning
To sum up, investing in quality means investing in yourself.
It means choosing clothes that last, that make you look good, that age well and that make you want to take care of them.
It's also about finding meaning in what you wear.
Our clothes are much more than pieces of fabric. They reflect who we are, how we see ourselves, and even how we interact with the world.
When we wear leather shoes that could use a bit of care, it says something about us.
When we throw away a synthetic shirt after six months, it says something about us.
In short, choosing quality means taking a step towards a dressing room that's more thoughtful, more sustainable and, above all, more consistent with the person we are... or want to become.
And the good news? You can also find quality second-hand clothes, without blowing your budget.
So, are you ready to make the quality choice?
