2019 update: the brand no longer exists.
April77 offers a collection based on denim but also offers jackets and shirts. Inspired by the rock and military worlds, the brand's pieces are characterized by very slim cuts that will suit the slimmest body types or guitar fans.
Sold at a high price compared to the competition, April77 parts are sometimes of uneven quality . However, frequent sales periods (very aggressive) allow the brand to rebalance the price of its products.
April77 is therefore a label to recommend to the more musical or discerning among you, who should nevertheless favor a fitting in store so as not to be surprised by the unusual cuts.
April77 is a Parisian brand born in 2002 on the initiative of Brice Partouche. Oriented towards a very rock and rebellious universe , it presents a strong artistic dimension and wants to be close to the musicians.
Known for its tight jeans and very fitted pieces, the brand reached its peak in the late 2000s, opening up to the international market.
With the return to fashion of wide cuts, the brand is now losing momentum but continues to offer recognizable and original products, bathed in a very assertive rock imagination.