Traditions and crafts: discovering Indian know-how

Traditions et artisanat : à la découverte des savoir-faire indiens
The know-how of countries around the world are true treasures, reflecting the uniqueness of each culture and the mastery of artisanal techniques passed down from generation to generation. Sometimes, to discover specific skills, you have to venture far, as many countries are home to an unrivaled wealth of textile traditions. Head to India, to trace ancestral fabrics and embroidery.

Each region of the globe has its own weaving techniques, patterns and styles, allowing for great diversity in textile know-how. For example, Japan is known for its delicate and subtle textile craftsmanship, showcasing age-old methods such as silk kimono weaving , the intricate art of indigo, and the precise embroidery of traditional kimonos.

Large squares dyed with indigo in Japan

© Source: Visit West Japan

The traditional Japanese indigo dye

Likewise, Italy is renowned for its excellence in textiles, with regions like Tuscany and Lombardy specializing in the production of high-quality fabrics. Italians are renowned for their mastery of techniques such as jacquard weaving , Venice lace and hand embroidery, resulting in luxurious garments that adorn the most prestigious Italian fashion houses.

France is also a rich country, particularly in the Lyon region, which is famous for its expertise in silk weaving. The French perfected advanced processes such as brocade, damask and velvet, giving rise to opulent fabrics used in haute couture and interior design.

illustration reporting velcorex velvet

Visit to the French Velcorex factory specializing in velvet

Other countries, such as Indonesia, Morocco, Peru, Ghana and many others, also exhibit unique and remarkable textile traditions. Each of these countries has developed its own techniques, often using natural materials and patterns inspired by nature, mythology or local spirituality.

These textile skills, where they are found, are often preserved by specific communities, who attach great importance to their cultural heritage. Artisans pass on their knowledge from generation to generation, thus perpetuating age-old traditions.

So, for fashion enthusiasts, exploring the know-how of different countries is a captivating experience. It is a journey that allows you to discover the beauty of cultural diversity, to appreciate the exceptional technical skills of artisans and to understand the importance of traditions in building the cultural identity of each country.

The history of the Indian textile market

For centuries, India has been at the center of global textile trade. Since ancient times, the peoples of northern India produced cotton fabrics and traded with neighboring Western civilizations, from the Middle East to the Maghreb.

In the 18th century , Indian traders (from Bengal in particular) transported large quantities of cotton and silk via the Silk Road to Europe , which was beginning to industrialize. Traditional weaving is gradually disappearing, in favor of large industries, which cost less to Western retailers. Since the country's independence in 1947, the sector will develop, moving from the small weavers and tanneries of yesteryear to large contemporary factories.

silk road mapping

© Wikipedia creative commons license

Mapping the Silk Road

In recent years, we have been witnessing a return to the roots of Indian “handmade”. At the opposite end of the spectrum from fast fashion, brands are trying to return to traditional weaving and the values ​​of yesteryear . This desire involves a return to craftsmanship, to handmade fabrics.

The state of the Indian market today

The country is a major player in the global textile market, and its results demonstrate it:

  • World's leading cotton producer (WorldAtlas.com.)
  • Second world producer of silk, behind China
  • 95% of handwoven fabrics come from India.
  • 6% of the technical textiles market is Indian.
  • Leading producer and exporter of yarn in the world, with 25% market share

The country is in a unique position as a self-sustaining industry. That is to say, it ensures its production of raw materials until the delivery of finished products.

But Indian industrial equipment remains old, and the level of technicality lower than the competition, as Thomas Ebélé, co-founder of the SloWeAre label, explains: “ If Indian industry is sometimes denigrated, it is because it has not not the same level of industrial technicality as its competitors.” He continues by adding that “China manages to produce more, because it manages to comply more quickly, it has more recent machines, it is a market economy which is much more recent than India. So obviously, India is closer to former third world countries than to a westernized country.”

However, the government prioritizes the sector and tries to innovate, in particular by financing textile industrial parks and adopting an advantageous taxation policy for producers.

Traditional Indian fabrics and embroidery

Indian fabrics and embroideries have long been acclaimed around the world for their beauty, sophistication and cultural richness. India, with its millennia-old heritage, is a true paradise for lovers of exquisite fabrics and delicate embroidery.

India has a deep-rooted textile tradition, where each region of the country has developed its own distinctive methods and designs. Indian fabrics are often made from natural fibers such as cotton, silk, linen and wool, offering a diversity of textures and unique characteristics.

kardo craft fabric

Each region of India has its own embroidery techniques and styles, reflecting the cultural diversity of the country. Be it the invented embroideries of Rajasthan, the delicate floral designs of Kashmir, the golden ornaments of Gujarat or the tribal designs of Odisha, each form of embroidery tells a unique story and captures the essence of regional culture.

The most beautiful Indian fabrics in our opinion...

The Khadi, an anti-colonialist symbol on the fashion week catwalks

khadi fabric

© Etsy

It is an artisanal skill that has its origins in rural India, embodies the essence of handmade manufacturing. This fabric is made by spinning natural fibers such as cotton, silk or wool on the Charkha, a traditional Indian spinning wheel.

The Khadi became an iconic symbol of Gandhi's nonviolent revolution and was even featured on the Indian national flag. Its texture presents a characteristic irregularity and rusticity , resulting from its entirely manual manufacturing. However, this particularity gives it the advantage of using the abundant natural resources in India, which makes it an interesting alternative in the textile industry preserved on respect for the environment. Its unique texture also contributes to its original and authentic charm.

Thanks to its natural composition, Khadi is particularly suitable for making clothing, offering great breathability in contact with the skin. It is also widely used in the creation of household linens and interior decoration.

Initially a symbol of the Indian independence movement, Khadi is now attracting growing interest among creators and designers.

Batik, an artistic fabric

batik fabric

© Cargo ink

The process of creating an Indian Batik fabric is long and laborious, testifying to the attention to detail of the workers involved. The first step is to draw the patterns on the fabric, a task that requires great precision.

Next, the parts of the fabric that will not be colored should be protected by applying hot wax . When applying colors, there are two methods: either the fabric is dipped into an applied bath of paint, or the paint is directly on the designs.

For the final step in creating this Indian fabric, the wax must be removed. This can be done either by dipping the fabric in boiling water or by using an iron. This step is crucial to revealing the patterns and vibrant colors of the Batik fabric.

This complex process reflects the dedication of the artisans who worked with patience and expertise to create unique and refined pieces. Indian Batik fabric is a true testament to the art and craftsmanship that continues through generations.

Tie and Dye, a fabric with timeless charm

tie and dye fabric

A process originating from the city of Rajasthan, Tie and Dye is omnipresent in ethnic fashion, particularly in blouse collections. It aims to obtain a harmonious color gradient.

To achieve this, the fabric is first knotted before being immersed in one or more paint baths. By tying the fabric in this way, the level of color absorption is different between the outer and inner parts of the tied fabric.

So when the fabric is dyed, the knots prevent certain areas from absorbing as much color as the untied areas . We then observe a subtle and captivating gradient effect. This method gives Indian Tie and Dye its unique aesthetic and recognizable signature.

The end result is a vibrant fabric, with varied and dynamic colors, which gives a touch of originality and sophistication to the clothes and accessories adorned with it. Indian Tie and Dye is an artistic expression that continues to seduce with its timeless charm and mastered technique.

Block printing or Dabu, the revival of an ancestral technique

block printing fabric

© Kardo

The technique has its origins in India, more precisely in the Rajasthan region in the northeast of the country. It dates back to the 14th century, although some sources speculate that it could date from 2,000 BC. In the 16th century, this method was delivered to Europe with "Indiennes", printed fabrics imported from India then produced locally. In the 19th century, with India becoming a British colony, this technique was gradually abandoned in favor of more industrial manufacturing methods. It was only after Indian independence in 1947 that local activity and woodblock printing saw a revival.

At the origin of this printing method is a pattern drawn on paper, often inspired by nature with flowers, leaves and trees. Once the pattern is created and the colors decided, it is assigned to a sculptor who delicately engraves it on a block of exotic wood, usually rosewood. The piece of wood is chosen without knots, taken from the heart of the tree. The sculptor can take between 4 and 6 days to complete an engraving. Next, the block is treated in an oil bath before it is ready for use. For full color designs, it may be necessary to use 4 to 20 stamps depending on the complexity of the design and color range.

On the fabric, designs can be printed continuously or placed in specific locations. Printing is done by applying manual pressure to the block. In order to obtain a uniform result, the wooden blocks generally measure less than 25 cm. Once printed, the fabrics are air dried.

The imprint left by the block on the fabric creates slight irregularities in the printing of patterns and colors. These small imperfections give each piece a unique appearance and add all the charm to these fabrics!

Ikat, one of the oldest techniques in the world

ikat fabric

© Creative Commons License

There is no denying that Ikat is one of the oldest processes used in Indian fabric design. Like a puzzle, each thread is dyed individually according to the final pattern to be reproduced , then they are woven, assembled and juxtaposed to obtain the desired print.

Ikats are unique pieces. An artisan weaver works for several months on a single piece of fabric , whether it is a figurative motif (flowers, animals, figures) or abstract and geometric. However, the creation of an Ikat requires the contribution of several people: research of patterns, colors, materials, spinning, several separation baths with knots to reserve the areas intended for the pattern, preliminary treatment, drying, weaving, etc. . Dozens of steps are required, from harvesting the cotton to finishing. Although cotton is typically used, silk or a blend of silk and cotton can be used for the most luxurious adornments.

It prepares its colorful pattern on the warp (ikat warp) or weft (ikat weft) threads, which are ready to be woven to create a fabric intended for various uses: clothing, decorative panels, ceremonies, etc. Strips of Ikat are assembled to form scarves or the traditional sarong , a long fabric worn as a draped skirt by both sexes. Ikat patterns can also be integrated into a classic weave.

Whatever the pattern, color or material, Ikat remains a festive or ceremonial fabric, of great luxury when designed on both the warp and weft threads, in a technique called Double Ikat , used in Japan, India and Indonesia. This process and this fabric are rare and precious, far from industrial printed imitations which seek to reproduce even the defects of superposition of threads or dyeing.

Chanderi, the luxury fabric par excellence

chanderi fabric

© Creative Commons License

Widely recognized for its association with luxury, Chanderi is distinguished by its raised texture and shimmering shine. This artisanal process involves the crossing of silk threads with cotton threads, resulting in a finish that is textured, shiny and soft to the touch.

Madras, from India to the West Indies

madras fabric

© Creative Commons License

Before becoming the traditional clothing of women from the West Indies and Guyana following Indian migration, Madras was born in Chennai. It is woven from fibers previously dyed with natural dyes , as well as striped or checked patterns.

Madras originated in the 17th century, made from dyed banana threads. However, its conservation proved complex: the threads broke easily, and the material from the banana tree gave off a particular odor. That is why, gradually, banana threads were mixed with cotton, which eventually completely replaced banana in the composition of this Indian fabric. Indeed, Madras takes its name from the city of Chennai, formerly known as... Madras! It is the capital of the state of Tamil Nadu. Today, this fishing village has become the fourth largest city in India!

KalamKari , nature and life

kalamkari fabric

© Creative Commons License

The term "kalam", of Persian origin, means "brush" or "brush", while "kari" refers to manual work.

Kalamkari is a pictorial art originating from Andhra Pradesh, in southern India. The drawings are made by hand on cotton canvas using a bamboo stem called "kalam" , which is refined while retaining its bark. Then add a reservoir of cloth containing vegetable dye.

The designs can also be carved on wooden boards and then printed on the cotton canvas. The dyes used are always of vegetable or mineral origin, and the canvases which receive the patterns are always made of cotton.

The themes evoked in the drawings generally come from Hindu mythology , nature and daily life. The examples presented below highlight the peacock, a solar bird considered the jewel of the gardens of Maharajas, kings and paradise. For the Indians, it is also an omen of rain to come when it spreads its tail like a fan.

The cotton fabric is washed to remove its finish, then immersed in a bath of karakai, a mordant that allows the ink to penetrate deep into the fibers. This gives the fabric a brownish tint. This bath is prepared from dried karakai nuts, crushed and mixed with buffalo milk.

The pattern is then traced on tracing paper before being reproduced in pencil on the canvas. The lines are then reinforced with black ink using kalam. Colors are applied starting with yellow, and the canvas is washed after each color. Before applying the background, the already painted areas are protected with a thick resin called "fuma banka" to prevent color mixing. Finally, the Kalamkari is washed one last time and all the lines are ironed with black ink.

The dyes used are mainly plant or mineral extracts, and are rarely synthetic.

The selection of our favorite Indian embroidery...

The Zardozi, pearls, precious stones and gold threads

zadorzi embroidery

© Creative Commons License

Zardozi, an ancient art originating from Persia, involves sewing gold and silver thread onto fabric. Its name is derived from the Persian words "zar" (gold) and "dozi" (work). During the Mughal Empire, Zardozi was used to embellish luxury clothing using gold or silver threads, embellished with ornaments.

Beads, precious stones, and gold and silver thread were used to create handmade textiles for royalty. These sophisticated and extravagant embroideries were complemented by sumptuous velvets and silks. To preserve the luster and protect the elements of Zardozi embroidered garments, they are wrapped and stored in a soft cotton or muslin fabric.

Kantha, upcycling before its time

kantha embroidery

© Creative Commons License

Kantha is a style of embroidery originating from the states of Bengal and Odisha in the eastern part of India. This art of Kantha has its origins in Bangladesh and is used to embellish fabrics such as bedspreads and throws made from old and worn fabrics , such as Saris or Dhotis (men's skirts made by draping fabric around the waist).

Multiple sofas of these soft, vintage-style recycled fabrics are assembled using a simple running stitch, and sometimes embroidered designs are added using darning stitches, satin stitches and buttonhole stitches. Traditionally, the embroidery thread used for Kantha embroidery was taken from the borders of old garments. This type of embroidery allows you to recycle and give new life to old textiles that would have otherwise been thrown away. Kantha embroidery designs depict birds, animals, flowers and scenes from daily life in Indian villages, and are used to create unique pieces from recycled fabrics.

Chikankari, attention to detail

chikankari embroidery

© Creative Commons License

Chikankari is a style of embroidery originating from Lucknow, Uttar Pradesh, a region located in northern India. This technique is said to have been revealed by Empress Nur Jehan and is particularly known for its white-on-white details. This hand embroidery is extremely delicate and is artistically done using floral designs on cotton, silk and organza . The fabric used for this embroidery should be soft and delicate. Each piece of hand-embroidered Chikan is the result of the know-how of several artisans.

Specialized embroiderers work on specific stitches, then pass the piece to another worker for the next step . It requires a lot of work and precision and can use up to 35 different stitches: flat, raised and embossed stitches, and "Jaalis", open lattice-shaped stitches in which small holes are punched into the fabric .

Phulkari, between culture and religion

Phulkari embroidery

© Creative Commons License

Phulkari, originating from Punjab, a region of western India, is an embroidery characterized by floral motifs. The Phulkari stitches are made on the reverse side of the fabric, and the design is formed on the visible side. This process uses silk floss, which is finely twisted silk thread, to create a lustrous effect.

Traditionally, this embroidery was practiced by women in their free time. The different types of Phulkari embroidery represent the rich cultural and religious mix of the Punjab region. The most magnificent pieces are the turbans, which are decorated with dense handmade embroidery. These turbans are called "bagh" (garden) and are made especially for weddings. Completing a “bagh” can take more than a year.

Kutch, say goodbye to the evil eye

Kutch embroidery

© Creative Commons License

Hand embroidery from Kutch, in the northwest Indian state of Gujarat, is a perfect combination of thread craftsmanship and mirror work.

Kutch embroidery is distinguished from other embroidery styles by the use of small mirrors and colored threads. This type of embroidery is used on shopping bags , accessories and interior decoration. The stitches used are running stitch, double buttonhole, satin stitch and straight stitch.

Some communities in Gujarat believe that mirror work is an auspicious tool to ward off the evil eye, repelling bad luck and evil spirits away from the wearer. The origin of the reflective elements of mirror work would have been developed from the use of mica (a mineral with a shiny surface).

Our collaboration with Kardo, to highlight part of this know-how

At BonneGueule, we have always had the desire to seek out the best know-how in the world. For some time now, the idea of ​​working with 100% artisanal products has been on our minds. And to make this project a reality, we decided to collaborate with a unique Indian brand: Kardo.

Benoît, co-founder of the BonneGueule brand, explains this choice to us: “ For years, we have explored different know-how in the four corners of the world. Today, I wanted to turn to Indian artisanal fabrics, with a strong identity and common values .”

Indeed, this desire to work with quality products is a priority shared by our two brands.

Rikki Kher, founder of Kardo, tells us why he wanted to create his brand: "I wanted to pay homage to the many traditional Indian weaving and dyeing techniques, while bringing a breath of modernity and a real adaptation to current requirements But also, I wanted to change the mentalities of consumption and mass production."

Kardo chooses slow manufacturing , paying particular attention to the details and finishes that make up their pieces. For the record, Ricky explained to me that each stage of production was managed by a dedicated craftsman. Artisans whose names are found on the interior label, in order to highlight the quality of each person's work and the human scale of the Indian brand.

So for this collaboration, as you can imagine, many of the fabrics mentioned above were applied, in particular block-printing for our shirts.

Good mouth
Good mouth

To access this collaboration in preview, registrations are open here .

Quentin Azoula,

Hello, I'm Quentin. I'm a die-hard sports fan and I love discovering the latest sportswear. I think my favorite color is red. Yes, I'm not sure, maybe my color blindness is a problem. Oh and I almost forgot, I'm the one who edits your articles (and sometimes writes them).

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