I'm not afraid to say it: this week, you will discover our new active-wear clothing in one of the most beautiful merino wools!
A merino so well crafted that it looks like an elegant cotton jersey, with a very luxurious feel.
And of all the merino jerseys that I have seen as a clothing designer AND as a merino base layer enthusiast, the best performing ones are from Reda, this very renowned Italian supplier.
From their “Reda Active” range exactly.
Over the years, Reda has built up unique know-how to develop an equally unique material, and this is what we will introduce you to in our latest report.
Between a century-old history, an economic crisis which pushes the company to make bold choices, its capacity to innovate ten years in advance, or its obsession with traceability... you will see that their adventure is very rich (and exciting!).
… But it is not finished !
Michel, familiar with articles on clothing technology and textile fibers, went there to visit the factory and will tell you everything in an article this week.
I'm very pleased with his story, it's content that simply doesn't exist anywhere else you're going to read this week.
Very good viewing and very good reading,
Benedict
( yes, I was self-hyped about this launch, as I love this material as much )
PS: Between conversations in Italian-French language, air conditioning in Italian cars, and unacknowledged vertigo, Michel has experienced some things to bring you the secret of Reda Active! 🐑 💡
