Our authentic and accessible hoodies in organic cotton

A hoodie, but what for?

For style, Manu. For style

I have a confession to make.

I've been interested in clothes for 6 years, way more than I should and I love it.

However, I only became interested in hoodies a year ago. It was to tell you his story. Since then, I've tried it . Today, I wear it at least twice a week and I'll tell you why.

Now, you may be saying to yourself: “I came to see the new hoodie and he’s telling me about his life”. Yes, well, it's me who writes. If I want to write green unicorn, I can. Besides, it's done.

More seriously, explaining to you why I like this piece is explaining to you the benefit of having a hoodie in your wardrobe. It also helps you understand why Benoît and our product team decided to offer a simple and effective version.

I like the hoodie for the coolness it exudes. Considering the stylistic universes that marked him , it is a casual garment in essence. Wearing it shows that you are at home wherever you are.

I find that its hood adds a plus. I like how it sits on the collar of a coat or jacket for example. It gives an interesting layering. Look here :

I find that this outfit, composed by Jordan to whom we give kisses, illustrates my point well.

Imagine her with a sweatshirt. That would be great too, but it would lack that dose of cool that the hood injects.

This is why I love the hoodie. That's why I like to abuse it. And that’s why I’m very happy to present this one to you.

Simple and accessible

We review our classics

It's Tuesday, it's 3 p.m., I'm at home and I'm waiting for the product team to appear on the pixels of my screen.

The product team is Julien, Charlotte, Sarah and Emilie. They are working on our clothes and they have 5 to show us. This is the capsule that we present to you this week.

My mission is to explain to you their intentions behind each piece, to share with you the details, the choices and their why. It’s also an opportunity to pass on a piece of their expertise to you. That's my favorite part.

Julien, our collection manager, shows the hoodie. He tells everything and I hammer my keyboard because he speaks quickly, the man.

The idea is simple: develop a more classic hoodie, more purist in its details and more accessible than the previous ones.

As a reminder, last year, we offered you one in an atypical Japanese material then another with technical insulation.

Many of you appreciate our basics at lower prices, like our Alberto jeans and our Axel chinos . So we are trying the approach on this category too. The challenge: choosing the right compromises to contain the price, in particular by looking for the material less far away and at the same time, finding one that is worth it.

The following week, I go to the office to see the beast. To describe it to you, it's still better. This is what I saw (and touched).

Original part

No purists were mistreated during assembly

This time, it was not the material that caught my attention first but rather the details.

First, there are the flatlock seams at the shoulders, collar and sleeves.

Flatlock is a stitch that allows you to assemble two completely flat panels. We see a lot of them on old American sweatshirts. Like the hoodie, this point comes from sportswear. It avoided excess thickness on the inside and therefore friction during exercise.

The relaxed aesthetic of these seams, I also find it in the cords : they are flat and without tips.

The retro spirit that these details embody together speaks to me a lot.

Since I geek out on finishes, I'll take this opportunity to tell you that the ribs are made of 98% cotton and 2% elastane, with a weight of 330g/m2.

Shall we move on to the material?

Heavyweight category

An easy but true title

It's not just the seams that are reminiscent of old American hoodies. The material makes us think of it too.

It's a very thick fleece: 560gr/m2 for connoisseurs. To compare, our blue Dream sweatshirt actually 370.

When I pick it up, this weight is felt. When I put it on, I feel like it has staying power.

When I turn it over, I see that it's a French terry.

Aha! You don't know what French terry is?

Do you see the little loops on the back of most hoodies and sweatshirts?

Sometimes they are scratched. Sometimes they are left as they are. In the second case, we speak of a French Terry finish. So.

Originally, these loops were there to make the interior softer, to keep warm and to absorb the perspiration of athletes. It was a bit like a towel.

We're not going to lie, you won't go jogging with it. But when you get out of your Jacuzzi, it could be useful. And if you don't have a Jacuzzi, I can't do anything for you.

By the way, it's organic

With a label that does things well

It is 100% GOTS certified organic cotton. This means that several criteria are verified through audit and over several processing stages: respect for the environment, traceability of raw materials, consumer health, salary levels, regularity of employment, etc.

The cotton comes from Tanzania, it is then spun in Turkey then knitted in Portugal at our new manufacturer Lurdes Sampaio, before final assembly in our usual workshop also located in Portugal.

Lurdes Sampaio is a company founded in 1990. In the price range that Benoît and Julien have set to remain affordable, they make very good jerseys with a softer hand than other manufacturers approached. They are also Oeko Tex and Global Recycled Standard certified. That definitely plays into the balance.

Finally, let's talk about colors.

Two colors, two paths

Without a dilemma, it wouldn't be funny. Is not it ?

A gray, yarn-dyed version. That is to say, the yarns are dyed before knitting. This allows for this mottled effect which, once again, recalls the sporting origins of the piece.

I like the fact that he takes on this universe. It makes me want to wear it with straight faded jeans to continue this nostalgia and running shoes to emphasize the sportswear reference. Jordan, under his designer hat, highlights it with our new sneakers inspired by those of basketball players from the 80s. Obviously, I also agree.

With the second outfit that I already told you about above, it shows you that you can also free yourself from the first degree approach of a gray hoodie. He mixes it with more distant worlds: a workwear overshirt as well as cargo pants that nod to tailoring and another to military clothing.

Same exercise with a perfecto and a more insistent nod to the army, in olive cotton:

The burgundy is piece dyed.

That is to say, the hoodie is assembled and then dipped into the dye. It's an effective method to be able to offer you different colors and it promises small nuances in the seams which appear over time. Some like it, others don't like it. Me, I think it shows that clothing lives and that it takes a further step towards vintage aesthetics searched here.

If you are unsure between the two, you can start with a gray hoodie in your wardrobe. It's a versatile base to start with. This is the natural order of things.

Once you have a gray in your pocket , you can liven up your game with burgundy for outfits with interesting palettes. Try it with taupe and navy for example. You tell me the news.

Obviously, there is also the eternal combination of burgundy and black which will always work:

Or you can make fun of it. Take your courage and your madness with both hands, give up everything, sell your house, dump your partner, shout “YOLO” loudly and enjoy life to the fullest, starting with a burgundy hoodie. Your destiny is yours.

Whatever your choice, I'm happy to have presented this piece to you and I hope you liked it as much as I did. Besides, I really want to know. Tell me in the comments!

PS: As promised above and as I already know that you are a nice person, I will reveal to you the price at which we can offer it to you. It will be 100€.

How to get our new parts?

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