Today, we are very happy to announce the opening of our Archives space, rue Madame in Paris. A special space, in line with our commitment to responsible production and distribution.
And for those who have been following us for a long time, it’s a real dive into the history of BonneGueule!
Why launch an “archives” space?
BonneGueule has never done any marketing operation of sales or reduced prices. As many know, we have always preferred to tighten margins throughout the year, to offer you a competitive quality/price ratio even when brands are selling off .
This is possible thanks to our economic model without a distributor and based on reasonable communication expenses, strong word of mouth, your loyalty and our economies of scale.
But even if our reasonable stocks always end up being sold, over the years we have found ourselves with a few problems to manage :
- How can you promote beautiful pieces whose remaining sizes are spread across several stores and the e-shop?
- How can we declutter our stores and the shop when there are still pieces left, but only in one or two sizes?
- How can we make these pieces available in store to e-shop customers?
- Even: what to do with this mysterious cardboard box forgotten, then rediscovered, at the back of a shop?!
And as it so happens that our boutique at 4 rue Madame (Paris 6th) has a beautiful basement, with three fitting rooms... well, there you go, you're thinking what I'm thinking...
As for shirts, it's quite extensive. With very textured fabrics from Naked&Famous. And we also see the famous big BonneGueule x Inis Meaìn cardigan. And the BonneGueule sweatshirt in slow vintage fleece from Toki, knitted on machines from the 1910s!
What are the mysterious clothes in this Archives space?
You will sometimes find recent pieces (and which you thought were out of stock, ahahah), which have sometimes sold very well. .
Here are some of my favorites (but there are many more missing from the e-shop in the archives area):
Will my size be available?
This is the point that is not certain. It is sometimes a little worth it, a former flash sell-out that has become an archive piece.
And what we find is that there are usually quite a few small sizes, or large sizes, and not much in between.
But at worst, we can always offer you a coffee upstairs and advise you on the rest of the collection, which is quite extensive in terms of sizes.
On the outerwear side, it's also very diverse. It goes from the Mide Firenze brand and its reversible technical parkas, to our ozone-washed selvedge denim jackets...
Will there be any promotions?
We expect to be asked the question, so we anticipate the answer: no.
For us, it is indeed a question of remaining faithful to our convictions of fair prices all year round. And we also do not see any reason to sell off timeless pieces, in perfect condition, and which customers sometimes describe as "collector's items".
Special case: old stocks of other brands
However, there is a small exception, which does not concern the BonneGueule brand, but partner brands.
Indeed, three or four years ago, we could find other brands in our BonneGueule stores. We made this choice in a logic of complementarity, to complete our own brand which sometimes lacked choice, at the time.
But that time is over, and many readers and customers did not understand whether BonneGueule was a brand, a multi-brand, a media, a style coaching company, etc. It was therefore time to part with its pretty pieces.
The following brands will therefore be at -30%: Hast shirts, Norwegian Rain parkas, a bit of everything from the late Marchand Drapier, Naked & Famous shirts, Cadot jackets, Sunspel polo shirts, Archiduchesse socks...
Shoes are not left out 🙂
How to obtain archive documents?
In the basement of our boutique at 4 rue Madame, in Paris
The Archives area is accessible at the same times as the store:
Schedules
- Monday to Saturday : 10:30 a.m. - 7:30 p.m. (but 10 a.m. - 6 p.m. during Covid curfew periods!)
- Sunday : 11am - 7:30pm (but 11am - 6pm during Covid curfew!)
Nearest metro stations
| Saint Sulpice | Mabillon | Sevres-Babylon |
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Contacts
- Direct telephone number for the store : 01 43 25 39 89
- E-mail : boutique-madame@bonnegueule.fr
Remotely, via the e-shop or by calling the store
We have grouped a good part of the clothes (but not all! especially not the oldest or multi-brand ones) in the "Last sizes" category on our e-shop. Also accessible via the e-shop menu.
And you can also contact the BonneGueule store on rue Madame by email or phone. We have set up " Ship from store " shipments.
Old hands of the BonneGueule adventure, young explorers in search of fresh fabric, we are waiting for you! See you soon on the other side.
