Here's what's coming this Saturday, May 1 at 11 a.m. on our e-shop:
- A new linen and cotton t-shirt (French material 🇫🇷) in three colors. Presented by Michel yesterday .
- A new brown color for our wool, linen and silk jacket and joggers . Presented by myself in this article.
- Three new colors for our Japanese returned satin Bermuda shorts . Michel shows them to you on Thursday.
In this article, we will talk about flax, pectins and the French textile industry.
Happy reading everyone!
Benoit
This set, I could have said, responds to a simple problem: not being too hot in the summer.
But for me, that would be too reductive.
This jacket and these pants, in addition to undeniable thermal qualities in the heat (we will come back to this), are in the worthy lineage of our gray and blue Breno suits already released: the problem of having a magnificent fabric rich in nuances when temperatures are rising.
As a reminder, here they are:
In summer, it will seem strange to you, but I like to wear the blazer, including on weekends or on vacation, because I like this “elegance when the weather is nice”. That's why I have very specific tastes in the fabrics of my blazers in summer, even if I want to be able to wear them with a simple t-shirt.
And for some of you, Breno was an opportunity to get started:
These comments made me happy, because they mean that I succeeded in my challenge: to make men want to wear a blazer again in spring or summer, a season which is more conducive to very casual outfits.
Blazer, shirt , pants and shoes to come (🤫) BonneGueule.
So let’s see why this color appeared in the BonneGueule wardrobe, and why my love of this fabric – Loro Piana Summertime – only grows as the years go by…
Why an “earth” color: when I cross paths with James Bond
A scene in Morocco with a train
The answer will surprise you…
It all started in 2015, 6 years ago.
Specter, yet another James Bond film, hits the screens, and one scene particularly attracts my attention: it's that of the desert.
Seeing this brown suit, in a desert setting, had a huge impact on me and in my head, I immediately said to myself “hey, this is a color to consider for summer, whether for a blazer, pants, or a whole costume"
Honestly, when you see this scene, don't you want to wear the crisp white shirt and blazer in summer? Don't you want that elegance that literally floats in the wind?
Don't you say that an "earth" colored blazer + pants set looks very beautiful in the sun?
Note that this is not the first time that James Bond has been a source of inspiration for me: my taste for the shawl collar cardigan and so-called "dobby" shirt fabrics come from these films, from the Daniel Craig era.
I know, usually, it's James Bond who is the most criticized, because some like to say that he is too animal, too brutal, too strong for his costumes, too "everything", etc.
But I don't agree, and for me, the magic that I felt watching Casino Royale in 2006 continues to work after each of his films.
This is why I kept in the back of my mind this image of a brown suit reserved for summer, telling myself “one day, BonneGueule will offer one!”
When you see this photo, you understand why the color of sand inspired us for this set. BonneGueule jacket, pants and t-shirt . Vans sneakers.
And this day has arrived.
Knowing that it is not easy to find a pretty summery brown, we turned to a sure value, nay, to a fabric that accompanies me every summer season...
My love of Summertime fabric from Loro Piana
Eternal love
In brown, the famous Summertime by Loro Piana is also beautiful.
The years go by and my conviction only strengthens: the Summertime range from Loro Piana is one of the best fabrics (if not THE best) for spring/summer.
It is a fabric that is above all magnificent , because the wool, linen and silk blend gives an immediately recognizable heather. A connoisseur identifies at first glance “the” Summertime by Loro Piana.
It is a fabric that breathes , because its weave is airy, it is not thick, and the presence of wool and linen works miracles.
It is a fabric that creases little , despite the presence of linen. Source: me who often carried it in a suitcase. In the spring, I take it to the dry cleaners for a quick cleaning and ironing, and it comes out like new, ready for summer weddings.
The heather of this fabric is splendid.
It is a fabric that has excellent resistance to pilling and rubbing . Let me add a little nuance here: this is not a fabric as resistant as kelvar, nor a fabric for hiking and rubbing against rocks. That said, for everyday and urban use, it is perfect! Personally, on my first Summertime costume which dates back 4 years, frankly, I haven't seen the slightest sign of wear.
From now on, as soon as the weather permits and I want to feel "elegant but not too elegant", my gray Breno jacket is essential. I have worn it for weddings, dinners on terraces, cocktail bars, or tea times.
And this, with brogues, sneakers or even espadrilles (yes, yes).
In short, this fabric is an essential for me for summer. Just the name of this range, Summertime, sends me on vacation.
Summertime by Loro Piana: my anecdotes
Want to know an anecdote? All the weddings I have attended over the last four years (around fifteen), I have always been in a suit made from this fabulous Loro Piana fabric.
To my friends who asked me which fabrics to choose for their suit, I always led them towards Summertime.
Finally, last anecdote: without speaking, Nicolò and I chose the same color of Summertime for a costume. Him it was for his suit for a wedding, and I it was for the wedding of one of my best friends…
In short, Summertime is a fabric that I am starting to know (very) well!
Here is its composition:
- merino wool (71%) which provides softness and the usual properties of wool: quick drying, insulation. Oh, and it’s mulesing free wool!
- silk (15%), source of lightness and shine,
- and linen (14%) to give a “fresh” and airy appearance to the fabric.
These three mixed materials also provide a rich and mottled texture.
The weight of 167 g/m² is perfectly suited for a hot summer day.
In terms of creasing, it's completely reasonable. I was able to go through a season's worth of weddings without having to take it to the dry cleaners.
The fact that wool is the majority in this fabric drastically reduces the crease properties of linen.
Is this a fabric that can also be worn in autumn and winter?
Indeed, it's a good question, because when you invest in this type of piece, you want to be able to use it often.
And my answer is yes, yes and yes! As for me, I easily get too hot indoors, and I found myself wearing this blazer very often in winter, as it is so pleasant not to have the feeling of being overwhelmed by the heat as soon as you move from the street has a well-heated interior.
Blazer, shirt , pants and shoes to come (🤫) BonneGueule.
The usual finishes
Patch pockets are life!
I had already detailed them in the article presenting the gray suit , here they are again:
- the jacket is unlined and the construction of this jacket is one of the lightest our workshop can make,
- it is a semi-canvassed jacket,
- there is an American facing: the outer fabric "comes back" inside the jacket, at the front panels (there is no lining fabric) it is a high-end finish and which makes its small effect when you remove the jacket.
Note that there is no lining inside the two front panels of the jacket. It's the exterior fabric that "turns" towards the interior, and this finish, called American facing, really pleases me.
A light, lightweight jacket...
When we released the gray Breno, here is THE photo that stood out:
We can clearly see the ventilation of the fabric: it allows air to circulate well, making it one of the most pleasant jacket fabrics to wear during sunny days.
Patch pockets
Ah, these patch pockets, how nice they are! No piping that gets stuck in the opening, an easily accessible container, and a very appreciable touch of relaxation: no wonder this shape of pocket is sought after by some of my friends who love sartorial.
If you've never tried a blazer with patch pockets, know that you're missing out!
On the side of the pants
A future (indispensable) companion for your happy days
Ah these pants in Summertime! There was incredible enthusiasm and we ended up with a very quick and unexpected sellout.
It’s a piece that was very acclaimed and you really appreciated its summery side:
For the record, some have even worn these pants to their own wedding!
It has an elastic waistband for maximum comfort .
Some were sometimes "concerned" about using these pants in a more formal/dressy setting such as a wedding. Don't worry: the pants have belt loops , just wear one to hide the drawstrings and the elastic waistband.
A little reminder that is good: drawstrings are Japanese and have a beautiful history:
I never thought I would write a paragraph about a drawstring, but now I have things to tell you!
Usually, the drawstring is the supply that must be as inexpensive as possible among brands. Except that we wanted a drawstring that matched perfectly with our Loro Piana fabric.
We might as well tell you that we struggled, as the market is overwhelmed by a cheap offer, made of polyester, without much soul.
We ended up finding our happiness with the Japanese (obviously), with the supplier Shindo, specialized in ribbons and cords, which has the particularity of having a vertically integrated production process .
The result ? A beautifully heathered 100% cotton drawstring like I've never seen before. I guarantee you'll want to show it off rather than hiding it in your pants.
And for the record, Shindo's Parisian showroom (and open to the public) is located on a street parallel to our offices. As it turns out, everything was under our noses from the start.
There is a TON of content (in English) on the Shindo site , which even publishes its own "online magazine", something extremely rare for a Japanese supplier.
If you want to know more about Shindo, "Chic and Geek" has published a richly illustrated article . Their website is well documented and translated into English, take advantage of it!
In short, it's the kind of detail that many actors don't care about, but not us!
Like the fabric used, it is a cord with a very subtle heather!
And what about the cut?
It has a so-called "carrot" cut, so with a little fullness at the thighs , just to have air circulating between your legs.
Speaking of which, the thighs are unlined, unlike some suit pants. Breathability we tell you!
Come on, one last one for the road:
What to wear this jacket and pants with?
With the embarrassment of choice
With a cardigan and a t-shirt
Do you have blue and gray in your wardrobe and are you looking to wear a color that "changes it up a little"?
This is where this blazer will bring more visual richness to your outfit. The t-shirt and bleached jeans reinforce the casual touch of the ensemble.
With a pastel pink t-shirt (yes, yes)
To have a summer outfit, you can wear this jacket with a t-shirt and ecru pants which will highlight the colors of the jacket and the tee.
Blazer, t-shirt, and BonneGueule pants . Escadrilles Shoes.
Blazer, t-shirt, and BonneGueule pants . Salt Optics glasses.
With a long-sleeved polo shirt
The knitted polo shirt is both elegant and casual. And the ecru color of our polo shirt is very harmonious with these earth-colored pants.
BonneGueule polo shirt and pants. Salt Optics glasses.
With a knitted jacket
As we have seen, these pants are a nice mix between casual and dressy. Another of our pieces that symbolizes this balance is our knitted jacket, whose heather color complements that of the pants.
Ventile cap , jacket , shirt , pants and BonneGueule sneakers . Salt Optics glasses.
How to get our new parts?
Visit our e-shop or directly here .
