After our first women's capsule launched in July 2021, we continue to lay the founding bricks of our women's wardrobe, by offering two essential items of clothing:
- the famous white jeans that can be worn with everything and which instantly add a “little something extra” to an outfit,
- the heather sweatshirt that will accompany you everywhere, under all your jackets and coats
And you will see that developing this capsule was an adventure, because I have always said it: the seemingly simplest clothes are the most epic to develop, because you can't cheat. You absolutely need an impeccable fit and beautiful materials, preferably from organic farming.
This is what we did for our very first women’s sweatshirt and our first white jeans…
Another huge thank you to Miyoko Yasumoto for allowing us to do this shoot in her studio.
Here is our first white jean for women, worn by Miyoko, floral artist.
And here is our heather gray sweatshirt, an iconic piece that we really appreciate at BonneGueule.
Our GOTS white stretch organic cotton jeans
And we wanted to think about these jeans in a respectful way:
- the GOTS certified organic cotton fabric comes from Italy, from a weaver who has placed eco-responsibility at the heart of his project (video on this subject below)
- and he went up to Portugal,
- These are therefore 100% European produced jeans, between Portugal and Italy.
The cut of these jeans took a lot of work, as you will see. BonneGueule t-shirt and jeans.
But before I go into detail, let me give a cry of love…
Plea for white jeans (organic cotton)
I'm going to get straight to the point: white jeans are one of your best assets in your wardrobe, and nothing saddens me more than seeing a person (whether man or woman for that matter) not daring this piece… or simply have prejudices about it.
I asked women around me who regularly wear white jeans, and very often, it's the jeans they prefer and/or the ones they wear most often.
This allows you to add a stronger statement to an outfit than classic jeans, while remaining elegant... or very casual. Whether it's a pair of heels or sneakers, everything will be fine!
BonneGueule jacket, t-shirt and jeans. Don't hesitate to wear these jeans with your most textured pieces!
A blank canvas for all your outfits
White jeans, in addition to brightening up your outfit, are a very practical color base that will elegantly match many colors. For example, it will beautifully bring out camel, brown, sand, greige tones (my favorite colors for the coming fall).
But if you want to play with stronger contrasts, it is a great ally: it will bring out your leathers or your more fanciful coats nicely.
And if you like to wear denim or chambray shirts, I also find that white jeans are a perfect companion for these textures.
Among its unsuspected qualities, it is also a piece that mixes very well with vintage pieces like an olive military jacket, or a pair of Van's.
White jeans highlight olive-colored pieces particularly well. BonneGueule jacket , t-shirt and jeans.
But can we wear white jeans in winter?
Yes, yes and yes.
If white jeans are indeed very practical in summer, this should not obscure their interest in winter: they brighten up an outfit and bring out the textures of your other pieces. For example, it will highlight the quality of the leather of your shoes, or the texture and color of your coat.
And by the way, there are so many fashion bloggers who love this piece that there are plenty of photos of winter outfits with white jeans to discover
But isn’t it too messy of a room?
To wear white jeans regularly (I remember that I own 3), it's not really a problem. Indeed, wearing it for a week in a row may not be possible, but quite frankly, it is a piece that washes without any difficulty.
Is this a piece that will patina?
Obviously, it's not going to fade like raw jeans. But with use, it will become even more flexible, and in a certain way, it will acquire a patina that is quite difficult to explain, but like any jean worthy of the name, it will become more and more beautiful as it wears. 'He's getting older.
Why a canvas by the Italian weaver Candiani?
As a reminder, Candiani is an Italian denim supplier with whom we have been working for a long time on our fabrics for our men's jeans.
We loved this supplier's vision so much that we chose them for our very first women's jeans, launched during our "test capsule" in June 2019.
We particularly appreciate them for two reasons:
- Their expertise in stretch is reflected above all in their mastery of "recovery", namely a stretch which returns to its initial shape once it is worn, and which does not create pockets everywhere.
- It's a great pioneering company in "clean" jeans and we actually went to film them to make a report (the only one in French)
There are still a ton of stories to tell you about Candiani: the family transmission, the technologies invented to recycle water, nitrogen dyeing, the biodegradable jeans project, the location of the factory in the middle of a park natural and the responsibility that falls to them to preserve this place…
To find out more, and to avoid making this article two miles long, I invite you to read Candiani's presentation where I recount my visit to their factory , at the time when we were creating our gray selvedge jeans.
Identity card of the fabric of our jeans
- Fabric thickness: 420 g/m2 (12.5 oz)
- Composition: 98% GOTS cotton, and 2% elastane for comfort
The weaving is carried out using the 72 WARP method, another Candiani innovation which celebrated its 25th anniversary. The warp threads form a sort of ring, which gives a real grain and relief to the material.
A durable, stretchy, textured, comfortable canvas.
A long-worked cut
Between our first women's jeans of 2019 and this one, we wanted to take advantage of this time to refine the cut again and again, and we were satisfied after 5 prototypes, which is a lot for a piece ( usually, everything is settled in 2 or 3 prototypes).
It's always this complicated balance to find between a flattering silhouette and comfort.
And I want to thank all the women on our team who helped us on the subject, including those who were not in the product department!
After the jeans, let's move on to the other GOTS organic cotton piece from this capsule, an iconic garment that never ages: the sweatshirt.
Our GOTS organic cotton sweatshirt
We didn't want to offer yet another simple sweatshirt on the market, we wanted a piece with a more marked identity, a very sophisticated fit, and a real CSR dimension.
And like our jeans, we wanted a sweatshirt with European production:
- GOTS organic cotton jersey is knitted in Portugal
- and the material is then sent to Bulgaria, to a manufacturer specializing in the manufacture of high-end women's clothing, who is able to venture into more creative projects
A heather gray jersey full of subtleties.
A development strewn with pitfalls
But the development of this sweatshirt was epic: we first had to face a shortage of GOTS organic cotton thread in Portugal, and therefore postpone this sweatshirt.
As for prototyping, it took no less than six prototypes to find THE shape we liked, which is enormous for a sweatshirt, we have never needed so many prototypes on a men's sweatshirt! Like jeans, it's a delicate balance to find between a comfortable shape without falling into an oversized side.
But here we really wanted a perfect fit, and impeccable focus on our shoulder, not quite like the others…
A shoulder not quite like the others…
To give more uniqueness to this essential, we thought of a more elaborate shoulder than we usually see, with a slightly more original volume.
We can see it as a nod to our taste for the tailoring world where this type of shoulder with gathers is found on very high-end Italian suits... or also as a desire on our part to bring a twist on the traditional sweatshirt!
BonneGueule cap, sweatshirt, and sneakers .
Identity card of our sweatshirt
- Composition: 100% GOTS cotton
- Jersey thickness: 390 g/m2
- Even the cotton ribbing
is made from organic cotton!
How to get our new women's clothing?
Visit our e-shop or in our stores.
