Vans
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Our opinion
Although its offer is very vast, we will concentrate our recommendation at Vans on sneakers . More precisely, opt for the classic models that have made the brand's reputation, preferably plain and without patterns: "Era", "Authentic", and possibly "Old school" if you have a more rock style. Although they are not very durable, they will fit easily into your outfits and will add character once worn. Their price is acceptable for entry-level canvas sneakers, but don't hesitate to wait for frequent promotional offers to get your pair. Patterned shoes or shoes from collaborations are rarely successful, so you will have to do it on a case by case basis. Opt for these strong pieces only if you know what you're doing with them: they are intended for a more pronounced style, with streetwear or rock inspirations for example. The ready-to-wear offered by the brand doesn't have much to say: design, cut, value for money... you'll find better elsewhere. Unless the brand universe suits you, you can move on. The same goes for accessories, such as glasses, caps or even wallets.
The history of the brand Vans

Vans is a Californian brand initially specialized in skateboard shoes. The company now offers a complete wardrobe for women, men and children, now intended for everyday use.

The company was founded in 1966 by 5 partners, including Paul Van Doren and James Van Doren. Targeting the booming skateboard market in the 1970s, the brand enjoyed great success and became a legend in its field, notably thanks to its iconic shoe models such as the "Era" or "Authentic".

Once this golden age has passed, the company faces a decline in activity and debt problems. These led to its closure followed by a takeover by the distribution company VF Corporation, which relaunched the brand via several sponsorship partnerships in the world of skateboarding and rock.

With an annual turnover of around three billion dollars, Vans is available all over the world: in its boutiques, multi-brand stores, but also on its own e-shop and those of multiple online distributors . In France, the brand is available in more than 1000 points of sale.

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