Uniqlo

Our opinion

Updated September 2020

Uniqlo is an interesting entry-level brand for basics : t-shirts, sweaters, chinos, jeans, shirts, underwear.

The designs are sober, the cuts correct, the quality honest: you will get what you pay for.

The Uniqlo U range goes a little further in terms of style: you will find, among other things, oversized t-shirts, textured knits and other velvet pants.

Point of vigilance : in recent years, we have found more and more pieces containing more synthetic than reasonable (certain coats or knitwear for example)

The manufacturing is mainly Asian: China, Vietnam and Bangladesh are among the brand's manufacturing locations.

Uniqlo is also a brand known for its technical ranges : Airism, Dry, Heattech, Ultra Light Down.

Clothing with these technologies is correct for the price, nothing more. For example, the heat provided by Heattech is present but more stifling than with a high-performance natural fiber like merino wool.

The brand at least has the merit of democratizing entry-level technology, all with a minimum of aesthetics (more than Decathlon).

Important point to take into account: just like other inexpensive brands, Uniqlo suffers from a social and environmental approach that is sometimes very questionable.

The letter of disenchantment with Uniqlo signed by Benoît makes a precise point about what we think of the Japanese brand today.

The history of the brand Uniqlo

Uniqlo is a Japanese ready-to-wear brand that opened in Europe in 2007.

Uniqlo products are made up of basics of acceptable quality for a reasonable price : jeans, cashmere sweaters, shirts.

Another objective of the brand is to be innovative through its Heattech, Dry, Airism or Ultra Light Down ranges, each adapted to a specific use. An effort is being made to democratize technology, with the brand basing its communication on the innovations of its clothing.

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