Under Armor is an American brand of sports equipment and clothing created in 1996 by Kevin Plank and Kip Fulks, two former American football players from the University of Maryland.
The brand's entrepreneurial adventure was launched from Kevin Plank's grandmother's cellar in Washington, DC. The co-founder will not hesitate to transport his products himself by traveling the American east coast by car.
Under Armor thus arrives on the market with an innovative offer: a technical t-shirt that wicks away perspiration, a new product at the time.
Since then, the company has managed to maintain a brand image combining cutting-edge technology and performance, not hesitating to challenge certain giants in the sector such as Nike. Its notoriety in the United States today refers to the military world, as well as combat sports such as MMA.
The brand is now established in Europe, and its products can be found at most sports equipment manufacturers.