Certainly the price of a New Balance ( made in US or made in UK ! Not made in Asia !) is high, but you have to take a step back and understand: the multiplicity and quality of materials, the technicality of a sole ENCAP which ensures real comfort and the price of labor (needless to tell you that labor in Great Britain is more expensive than in Asia) justifies a higher price than those applied by others brands.
Please note : you should really favor models made in the USA or the United Kingdom (in the legendary Flimby factory). Asian models are cheaper, but of lower quality (the difference is really obvious!). At BonneGueule, we particularly like the M576 model.
Founded in 1906 , the New Balance brand was initially renowned for the quality of its orthopedic insoles (it then developed arch support insoles). It was not until 1925 that New Balance entered the world of sports, particularly athletics.
In 1961, New Balance launched its legendary model: the trackster (the first sports shoe where it was possible to choose the width of the foot). The success is dazzling and makes New Balance an essential brand.
It is only recently that the brand has focused on the development of a lifestyle line, popular with sneaker addicts : sports-inspired shoes, for urban looks, with the use of a multitude of materials and colours.
