If the core business of Le Slip Français remains underwear in all its forms, the brand also sells other products mainly derived from national know-how: sailor stripes, charentaises or espadrilles.
The label is relatively expensive , both because of its desire to favor local production and because of its youth.
Buying a French Brief nevertheless means going further than the simple acquisition: it is defending a culture, an industry and a project that is as audacious as it is offbeat.
Le Slip français is a brand with a very explicit name born in 2011 at the initiative of Guillaume Gibault , a young entrepreneur just out of HEC.
If the brand is enjoying rapid success, it is because it alone embodies the revival of “Made in France” clothing: offbeat, young and dynamic.
Relying on a strong brand image and abundant marketing, Slip Français plays the advertising card via social networks. The project's notoriety increased sharply when the label repurposed the 2012 presidential campaign posters in the form of offbeat slogans.
Developing rapidly, Slip Français is gradually extending its range of products: boxers, swimsuits and even some more conventional pieces like t-shirts.
Since 2013, the brand has focused heavily on the Made in France image. Collaborating with numerous companies such as Princesse Tam-tam, Agnes B. or Aigle, it now achieves a turnover of several million euros while offering a growing range of products.
