J.Crew offers functional and solid clothing, not hesitating to partner with other brands to complete its catalog and develop its offering.
It will cost more than €200 for a casual jacket, up to €400 for a blazer and almost €100 for a chino.
No surprise, however: you pay for decent quality, a relatively timeless style and acceptable know-how.
The diversity of products offered by J.Crew paradoxically constitutes its greatest weakness: he who is good at everything is excellent at nothing. Also, the label must fight against new, more specialized players, like SuitSupply or Boggi on costumes for example.
Lovers of casual and functional? It's a good alternative.
J. Crew is an American brand whose popularity in Europe continues to grow.
Created in 1983 under the leadership of the Popular Marchandise group , the label initially focused on producing a catalog aimed at the upper middle classes.
Focused on a casual and preppy style , J.Crew gained momentum in the 1980s before consolidating in the 1990s by buying brands specializing in the manufacture of knitwear, boots and jackets.
In 1989, the brand opened its first physical store and began a strong expansion in North America. The 2000s marked the triumph of mass ready-to-wear and established the brand as a textile giant.
This is achieved in particular thanks to the influence of stylist Jenna Lyons and famous manager Mickey Drexler, who has tripled the brand's turnover since his arrival in 2003, exceeding $2.2 billion.
The style is also evolving, with collections where casual blazers and functional accessories take center stage. As the Internet develops, J.Crew insists on creating comprehensive guides to guide its customers, for example on the choice of coats or knitwear.
Today, the brand offers a wide selection of high-quality casual products on its site and relies on prestigious partnerships (Alden, New Balance, Vans, etc.) to assert its know-how on the old continent, but things are getting complicated. .
In a situation of decline for several years, the brand must now reinvent itself. And in 2017, Mickey Drexler left office.
