Informal

Our opinion
“Informale” is an Italian word meaning “informal”. This means two things: 1. Steve Calder's love for Italian tailoring, its relaxation, its flexibility. 2. His attachment to casual, accessible, versatile and not too formal clothing. In this name concentrates all the intention of the designer who gives himself the mission of providing clothes based on a classic heritage but softened, made more versatile, more current thanks to relaxation. This gives what he calls “tailored casualwear”. For example, if we take pants. They are made in natural materials, 100% linen for example, with pleats on the legs, a high waist, that's it for the "tailored". And for "casual wear", it adds a waist with a drawstring and a not too fitted cut. Everything is made in Melbourne, from materials that come from Australia, Italy or England. This results in quality pieces with timeless cuts, in neutral, well-felt and natural colors. The prices are justified. Note on prices: prices on the brand's eshop are in Australian dollars (AUD). Not to be confused with United States dollars (USD). These are two different currencies. Thus, pants that appear at $320 AUD cost around €200 in gross conversion, and not €260 as would be the case with American dollars.
The history of the brand Informal

Informale is an Australian men's ready-to-wear brand created in 2018.

Founder and designer : Steve Calder

Distribution : on their e-shop and that of The Rake. In France, you will find them at Ardentes Clipei (Paris) and Flâneurs (Rennes).

The Informale Offer includes Bermuda shorts, pants, polo shirts and jackets.

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