Belonging to the same group as Zara, Bershka displays similar ambitions: sticking to trends while leaving the quality of the product to the wardrobe.
Result ? Collections that stick to current trends and change very often, all with one constant: the mediocre quality of the pieces offered.
T-shirts won't last a year, imitation leathers should be forgotten, hoodies are too expensive for what they are, etc.
In short, it's a brand you can turn to to test out a few low-cost pieces, but it's not a viable long-term alternative.
Bershka is a brand that was founded in 1998 by the Spanish group Inditex , responsible among others for Zara and Pull&Bear.
After Spain, Bershka spread to Europe, establishing itself in Paris, Milan and Amsterdam. Initially unisex, the brand offered a line for men in 2008 with very pronounced sportswear influences.
The brand targets a rather young audience and offers clothing that is intended to be “fashionable” and original . The pieces are often colorful and offbeat, while remaining more sober than at Desigual for example.
