Beautiful rose

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Our opinion

Bellerose offers a wide range of pieces for men, women and children.

In the men's department, you will find products with slightly loose cuts, a deliberately nonchalant style, cut from worked materials: Japanese fleece, Italian twill or even French linen.

The brand nevertheless suffers from sometimes uneven quality and a slightly too childish image on some of its creations.

With a mid-range price positioning, Bellerose therefore proves to be an alternative to consider compared to labels like Norse Projects (more classic) or Homecore (more artistic).

Bringing a touch of originality and a certain freedom to your wardrobe, a Bellerose product will fit perfectly with carefully chosen basics.

The history of the brand Beautiful rose

Bellerose is a Belgian brand born in 1989 . Its founder, Patrick Van Heurck, began by focusing on a men's range mainly composed of shirts.

Gradually, he expanded his collections and enhanced them with chinos and knitwear. Between Nordic minimalism and French elegance , Bellerose has effectively drawn its inspiration from different cultures in order to develop throughout Europe.

The label now offers numerous pieces with particularly crafted cuts and materials , revisiting the basics of the men's wardrobe with taste and an eye for detail.

The brand now has around thirty stores in Europe, while at the same time being distributed in numerous cutting-edge multi-brand stores in France.

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