Our opinion
We love the creativity of Beams Plus which, while relying on the men's wardrobe of the American golden age (1945-1965), injects aesthetic risks and energizes this wardrobe.
In addition, the brand's lookbook is always very successful. It's an inspiration to anyone with an Ivy sensibility.
However, if many of their creations are made in Japan, or in Scotland in particular, the situation is more opaque for other products. It should also be noted the use of synthetic materials sometimes even when it is not necessary.
So you have to do a little sorting.
However, it remains a creative brand that does not turn its back on the noble meaning of the term "classic".
The history of the brand Beams more
Beams plus is a label of the Beams group (created in 1976 by Etsuzo Shitara) launched in 1999. This ready-to-wear brand is aimed at men and women.
Distribution : online at Mr Porter , End Clothing , Caliroots and others to see on this page .
Offer : complete locker room
Philosophy : bringing silhouettes from 1945 to 1965 back to life, creating a Japanese interpretation of sportswear, workwear, military and classic American clothing from the golden age of the United States. In short, Beams Plus is Ivy League style.
