Barena Venezia is an Italian label, originating, as its name suggests, from Venice.
The name "Barena" is derived from the Italian word "Baro", which means "emergent lands", in reference to the typical characteristics of the Venetian landscape.
Officially founded in 1993, the label is however based on archival research work which precedes it by around thirty years: the founder, Sandro Zara, spent many years visiting the former textile production workshops of the region, discovering in their archives forgotten ideas, original patterns, patterns or even sewing techniques presented in old books...
These discoveries are presented as the main sources of inspiration for the brand, which presents a style that is both sartorial, and at the same time has a traditional rusticity very consistent with these archival origins, inspired by a rural 20th century where it was not uncommon to see peasants working the land, while wearing a three-piece suit revisited as work clothing.